Customer Area Marketing Manager, Core Lab - Roche Diagnostics Solutions (RDS)

29 JuliFach­ver­ant­wortung100%

Customer Area Marketing Manager, Core Lab - Roche Diagnostics Solutions (RDS)

Customer Area Marketing Manager, Core Lab - Roche Diagnostics Solutions (RDS)

Potential Locations: Rotkreuz

Who We Are

At Roche, we are passionate about transforming patients’ lives, and we are bold in both decision and action - we believe that good business means a better world. That is why we come to work every single day. We commit ourselves to scientific rigor, unassailable ethics, and access to medical innovations for all. We do this today to build a better tomorrow.

Roche is strongly committed to a diverse and inclusive workplace. We strive to build teams that represent a range of backgrounds, perspectives, and skills. Embracing diversity enables us to create a great place to work and to innovate for patients. 
 

The Opportunity

You will be joining a team of passionate marketers who will partner with Core Lab Customer Area lifecycle teams and affiliates to drive the development of promotional marketing strategies for key product launches as well as prioritized on-market products. You will be responsible to ensure that the integrated global product marketing strategy is developed, tested, delivered to affiliates and measured. You will manage implementation across all channels as well as the interfaces with respective stakeholders. You will own promotional content creation and creative execution.
 

Job Facts


  • Serve as single point of accountability for marketing to the various Core Lab lifecycle teams including the International Business Leader (IBL) and International Product Managers (IPM) (partnerships with individual lifecycle teams will change over time depending on projects)


  • Develop promotional marketing strategy (including communications plan, channel strategy, campaign mix, tactical plan) for key product launches and prioritized on-market products based on product/business strategy


  • Define content marketing strategy by customer segment and serve as primary content creator


  • Lead the creation, development and deployment of marketing tools and globally organized marketing activities in support of product portfolio


  • Execute on promotional marketing strategy and manage implementation across all channels 


  • Serve as squad lead for promotional marketing strategy development, execution and implementation


  • Provide strategic marketing support to Network Leads and Integrated Marketing Managers for key initiatives 


  • Develop messaging and serve as lead communicator of product positioning and branding


  • Partner with brand managers to ensure brand consistency across marketing programs 


  • Establish and monitor metrics for evaluating the performance of marketing content/initiatives


  • Manage agencies and vendors to deliver quality product and manage costs to a defined budget


  • Collaborate with Dia and Group Communications as needed to provide information on solutions, new product launches, press releases, media kits, investor relations content and other relevant announcements


  • Lead strategic direction of events, tradeshows, symposia, speaking engagements in support of CA promotional activities in collaboration with Global Congresses & Events team


  • Ensure compliance with content review and approval process 


  • Establish best practices, ensure consistency and limit redundancies


Who You Are


  • University degree in Marketing/Business and/or Sciences, MBA preferred


  • 10+ years of product marketing experience


  • 2-3 years Product Management experience preferred 


  • Wide experience in medical device or diagnostics industry preferred


  • Demonstrated knowledge of the Core Lab with ability to manage multiple projects with content expertise


  • Experience supporting multiple product portfolios across Roche 


  • Experience leading multiple product launches 


  • Proficient in content creation including digital and social media


  • Expertise in channel marketing (multiple channels)


  • Strong experience in working with affiliates and regions to deploy marketing campaigns 


  • Strong project management and critical thinking skills 


  • Budget and resource management proficiency
     


Mindset 

You will be expected to demonstrate the We@RD dimensions and help evolve the functions culture beliefs and bring We@RocheDiagnostics to life, as part of the TransformD journey. The dimensions are:


  • We are passionate about our customers and patients


  • We radically simplify


  • We trust, collaborate & have fun


  • We ALL lead


  • We experiment & learn
     


Are you ready to apply? We want someone who thinks beyond the job offered - someone who knows that this position can be a unique opportunity to shape the future of Diagnostics.