VP Digital Marketing (100%)

HeiQ Materials AG — Schlieren
26 FebruarFach­ver­ant­wortung100%

VP Digital Marketing (100%)

At HeiQ
(www.heiq.com), we are on a mission to improve the lives of billions of people
by “heiqing” materials.
Since our inception as spin-off from the Swiss Federal Institute of Technology Zurich (ETH) in 2005, we
have created some of the most effective, durable and high-performing textile technologies on the market
today. Over 300 brands like Burberry, Zara, Burton, Patagonia, Speedo, Uvex, Itochu, or Serta Simmons sell
products with our technologies inside. This makes every-day products more functional, more comfortable
and more sustainable –
and has won us 18 awards that we are proud of.
In order to continue our growth story, boosted further by our recent going-public, we are looking for a battle-
proven, result-driven, data savvy, curious, strategically minded and entrepreneurial

VP Digital Marketing (100%)

to join the group marketing team reporting to the Group Chief Marketing Officer.
Your Responsiblities
In this newly created role, you are on a mission to build world-class Digital Marketing capabilities
for HeiQ.
In line with HeiQ’s
Strategy, you shape the group’s Digital Marketing strategy and spearhead
the
execution of it.
You lead the Digital Marketing team
to grow and nourish
our global B2B and B2C customer base and
drive e-commerce sales around the world.
You are responsible for the P&L of our digital operations. At this, you budget, plan execution, manage
projects and campaigns to acquire, activate, engage and retain customers across channels.
You set clear KPIs and targets, analyze performance across channels and campaigns, and report
KPIs
and ROI regularly.
You collaborate closely with our product and sales teams and use digital marketing tools to help them
achieve their goals.
You ensure excellence
in the company’s online presence across owned, paid and earned channels.
You seek continuous improvement by planning and executing experiments and conversion tests. You
identify trends and generate insights based on data to optimize spend and performance.
You collaborate closely with other teams in constantly innovating technology
deployed in HeiQ. You
evaluate emerging technologies, provide thought leadership and perspective for adoption.
You
create a seamless digital experience for our B2B and B2C customers across multiple channels and
touch-points.
You manage agencies and other vendors and partners.
You research competition, perform cross-industry analysis, investigate benchmarks and make sure to
lead the team in staying on top of the game.
HeiQ
Materials AG
Ruetistrasse
12 8952 Schlieren (Zurich) Switzerland
Phone +41 56 250 68 50 Fax +41 56 250 68 51 info@heiq.com
www.heiq.com
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What we offer you
The opportunity to be part of and help shape HeiQ’s
global growth story.
The chance to take responsibility, build a team, and make a difference.
Hard work, a breath-takingly high pace, and a direct communication style.
The dynamics and flexibility of a young and agile company combined with the experience and
professionalism
of large international players.
The possibility to split your work between our Swiss office in Schlieren (Zurich) and Home-office.
You bring
A Bachelor’s or Master’s degree in Marketing, Digital Technologies or another relevant field.
8 years work experience in Digital Marketing, among that, at least 3 years in a B2C and B2B role each.
Experience in leading a digital marketing department and developing and implementing a digital
marketing strategy.
Experience in managing website & e-commerce development, SEO/SEM, emailing, webinar, virtual
events, social media, display advertising campaigns, A/B testing, CRM and ad serving tools.
Experience in the ideation, creation, and placement of best-in-class digital creative.
Good project management skills, ideally from working as a consultant.
A passion for digital technologies and utilizing different digital marketing channels
A good understanding of HTML, CSS, and JavaScript development and constraints.
A sense of ownership and pride in your performance and its impact on company’s success.
You are
Result-driven, data savvy, curious, strategically minded
A critical thinker with a can-do attitude. Where others see problems, you see opportunity and solutions.
An authentic people leader and team player that is as demanding of her/himself as of the team. With
great interpersonal and communication skills.
Highly creative
with experience in identifying target audiences and devising digital campaigns that
engage, inform and motivate.
Up-to-date
with the latest trends and best practices in online marketing and measurement.
Well versed with
modern marketing & e-commerce SaaS; strongly analytically minded with solid
knowledge of website analytics tools.
Experienced with Jira, Confluence, and Service Desks.
Full professional proficient in English
(mandatory for all employees working at HeiQ


  • additional

languages are advantageous).
Does that sound like a great challenge to you? Please visit http://bit.ly/applytoheiq
and submit your
application to us. Only English applications will be considered; only suitable candidates will be contacted.
We will be in touch as soon as possible.
HeiQ
Materials AG
Ruetistrasse
12 8952 Schlieren (Zurich) Switzerland
Phone +41 56 250 68 50 Fax +41 56 250 68 51 info@heiq.com
www.heiq.com
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26 Februar
Fach­ver­ant­wortung, 100%
Salary

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