Social Media Executive

As one of the leading gym brands in the world, we are seeking a talented and dynamic Social Media Executive to deliver our social media strategy in Switzerland. This is a fantastic opportunity to help strengthen the PureGym brand by building and leveraging a community of brand lovers. You’ll spend some of your time in our gyms shooting and editing UGC style content, as well as briefing our creative teams to produce branded content from head office.

Apply now and be part of the PureGym success story! Please note, that only applications in English will be accepted.

The role

• Create and execute weekly/monthly social content schedules, briefing the creative team on the creation of branded assets and writing engaging social captions in our brand TOV.
• Responsible for the day-to-day scheduling of all social content through our social media management platform for timely delivery.
• Shooting content in our gyms and editing TikTok and Reel content natively in the app, where applicable.
• Work closely with the Brand Marketing team, Senior Content Manager and Paid Social teams to develop and manage the social schedule throughout the year, ensuring our content drives engagement with our audience to support brand favourability, new joiners, and retention of existing members.
• Engage with people who are tagging / endorsing PureGym on social media to drive high-quality member generated content and develop relationships for potential brand campaign activity.
• Work closely with Member Services who manage all customer service queries on social channels.
• Monitor and report on social media activity and identify opportunities to improve.
• Conduct regular research on competitors, campaigns, influencers, hashtags, and trends to stay ahead of the game.
• Provide a monthly review of our local social media channels with key highlights and recommendations for improvement.
• Work closely with the local social media champs to offer guidance and support with queries about local social media.
• Update local social media toolkit on a quarterly basis to empower gym teams to unlock the full power of local social.

The person

• 2+ years of commercial experience planning and executing social media content. Experience delivering successful TikTok campaigns is desirable.
• Experience using social media management platforms such as Brandwatch and Sprout Social.
• Must be fluent in English, German and French, as our official social media channels need to be relevant for all our members.
• Strong copywriting skills suitable for each platform, from knowing how to write a successful hook to using effective storytelling techniques.
• Experience shooting your own content for social media channels and editing TikTok and Reel content to a good level.
• Confidence with social and influencer marketing metrics (impressions / reach / engagements) and able to report on performance to senior members of the team.
• Willingness to try new things - reactive to trends and new opportunities
• A self-starter who can work autonomously.

The Benefits

• Gym membership for you + 1
• Hybrid working
• A truly flexible working culture
• Personal private healthcare
• Life insurance
• Company pension contribution
• Holiday purchase scheme up to an additional week.
• Great Learning & Development Resources
• Enhanced maternity pay

Apply now (in English) and become part of the PureGym family. Together, let's give more people the opportunity to live a healthier life!