Marketing Manager – Financial Services

KPMG

KPMG

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Key information

  • Publication date:

    12 April 2024
  • Workload:

    80 – 100%
  • Contract type:

    Unlimited employment
  • Language:

    German (Intermediate), English (Intermediate)
  • Place of work:

    Zürich
In this role you are responsible for setting the right go-to-market strategies with Financial Services Marketing. You are able to drive a process where the right topics are identified with relevant stakeholders and then translated into actions.

Location: Zurich
Start date: By agreement

Workload: 80-100%

Your contribution to KPMG

  • Defining and constantly developing the go-to-market plans of the services lines within Financial Services
  • Ensuring that the right priorities are set and translated into marketing plans, including the use of the appropriate communication channels
  • Making sure that the marketing plan is implemented and success is measured
  • Planning and implementing service-oriented offers, solutions and marketing campaigns in collaboration with Marketing specialists.
  • Developing and preparing publications such as studies, factsheets, media presentations and whitepapers (with the support of a Marketing Consultant and agencies)
  • Incorporating digital channels and the latest marketing techniques into KPMG's marketing strategy and manage social media roll outs with the support of our digital marketing team
  • Managing and generating knowledge about new trends, technologies and channels within KPMG's networks, leveraging these to amplify our message
  • Closely collaborating with relevant service line leaders, the FS Markets team, media relations and other marketing teams
  • Role of People Manager for a FS Marketing Consultant

This is what makes you successful

  • Degree level education
  • Minimum of 5 years of relevant working experience, i.e. marketing or communication in a B2B environment
  • Excellent stakeholder and project management are a must
  • Self-driven, energetic personality who can make an impact
  • Ability to work in an ambiguous environment which is still under development
  • Hands-on attitude
  • Team leadership experience
  • Ability and willingness to deal with complex products and services
  • Experience in the Financial Services industry is a must have
  • German native speaker with fluency in English, other languages are beneficial.

KPMG as an employer

The role of our team is to support and coach the Financial Services professionals in their go-to-market activities. We provide expertise and structure to make this happen. Internally, we work with many specialists to ensure the people in the business get the right support. This is a relatively new team, and there is still a lot of room to shape the trajectory of your role.

KPMG is known for providing clear and consistent solutions in the areas of auditing and advisory services. The broad palette of services across many subject matters and industries allows the provision of multidisciplinary services from a single source for our clients on the one hand and diverse careers and development options for our employees on the other hand. Our dealings are fair and frank and we strive to always look at the results of our work through the eyes of our clients. At KPMG, we are aware that if we add value for our clients, we also do the same for ourselves.

Do you have any questions?

Pascal Scacchi

Experienced Hire Recruiter

+41 58 249 29 85

Inspire Confidence. Empower Change. Dare to do.

Contact

  • KPMG

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