Marketing Consultant

Company

Aktiia is a pioneering early-stage startup, headquartered in Switzerland and supported by venture capital. We've successfully developed and introduced to market the world's inaugural continuous blood pressure monitor. Our groundbreaking technology is the culmination of 15 years of intensive research conducted at the esteemed Swiss Center for Electronics and Microtechnology (CSEM). Through rigorous clinical trials, Aktiia's solution has been thoroughly validated, earning it the prestigious CE Mark as a Class IIa medical device, thereby granting us commercial access to 43 countries worldwide.

With high blood pressure being the leading cause of 18 million deaths annually worldwide, Aktiia is driven by a mission to revolutionize the understanding and management of this pervasive health issue. We firmly believe that our innovative technology represents a pivotal advancement in building comprehensive datasets essential for the future of blood pressure research and discovery.

Position Overview

Aktiia is seeking a dynamic and experienced Marketing Consultant to spearhead the planning and execution of our new positioning strategy. The successful candidate will play a pivotal role in reshaping the company's image and product positioning, as well as driving the creation of compelling content for our website and PR materials. This is an exciting opportunity to join a cutting-edge startup and make a tangible impact on the future of healthcare.

Key Responsibilities

• Collaborate with internal stakeholders to define and refine Aktiia's brand positioning, ensuring alignment with company values and objectives.
• Develop and implement a comprehensive marketing strategy to support Aktiia's new positioning and product offerings in the European market.
• Create engaging and informative content for Aktiia's website, reflecting the new positioning and effectively communicating the value proposition to target audiences.
• Lead the redesign of Aktiia's website, working closely with designers and developers to ensure a user-friendly and visually appealing online presence.
• Generate compelling content for press releases, articles, and other PR materials, leveraging industry insights and market trends to drive visibility and engagement.
• Identify and leverage key channels and platforms to distribute PR content and communicate Aktiia's message to relevant audiences.
• Monitor and analyze marketing performance metrics, making data-driven recommendations for optimization and improvement.

• Bachelor's degree in Marketing, Communications, Business, or related field; Master's degree preferred.
• Proven experience in marketing strategy development and execution, preferably within the healthcare or medical technology sector.
• Demonstrated success in brand positioning, content creation, and website management.
• Strong project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
• Analytical mindset with proficiency in marketing analytics tools and techniques.
• Creative thinker with a passion for innovation and driving positive change in healthcare.
• Fluency in English; German is a plus.

Employee location

Continental Europe