Senior Marketing Manager - MBG India

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

• End to End Marketing Campaign Planning for India smartphone products and accessories
• Media planning, execution and optimization for launch and sustenance campaigns on all relevant channels - Online, Offline, B2B
• Proposition and communication development for campaigns
• Local films and asset development
• Influencer planning and management
• Event planning and execution for relevant launch events
• Ecommerce visibility, creatives and asset creation and end to end execution
• Creative support for retail visibility for relevant campaigns
• Develop and execute PR plans for product launches as well as Corporate PR for brand resonance and internal communication
• Maintaining our social media presence across all digital channels for relevant launches, BAU/topical and for sale events, measure and report performance of all digital marketing campaigns, and assess against goals
• CRM and own media management (website, social platforms etc.)
• Develop and monitor campaign budgets
• Management and coordination with all relevant internal (Finance, SCM, eCom, Product - India and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner)
• Drive and deliver on brand and marketing funnel metrics that enable and results in final sales metrics
• Drive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social)
• Collaborate with agencies and other vendor partners to ensure brand deliverables
• 8+ years of marketing experience in marketing, preferably in the mobile or consumer electronics category (Full time MBA degree is preferred)
• Very strong experience of developing marketing communication and planning digital media. ATL experience would be good to have
• Strong experience of working with eCommerce marketplaces
• Experience of product marketing, consumer research and PR a strong advantage
• Experience of managing CRM and own media is an advantage
• Strong communication skills Experience working with cross functional teams and stakeholders and delivering results in a fast-paced setting