SEA Specialist 80-100%

With our four casinos in Zurich, Pfäffikon SZ, St. Gallen, and Winterthur as well as our online casino swisscasinos.ch, we are the leading Swiss casino group.

Swisscasinos.ch is one of the largest Swiss online casinos and recorded the strongest growth last year. To achieve our ambitious goals and continuously optimize our online presence, we rely on data-driven thinking and strategic campaign management. Are you our joker and ready to take our reach and visibility to the next level with your SEA expertise and performance instinct?

• Strategic & operational responsibility: planning, implementation, and optimization of SEA campaigns (Google Ads and Bing Ads) for the casino and entertainment offerings
• Regular keyword research and exchange with Google & Bing to utilize current developments
• Proactive channel development: you continuously develop the SEA channel and identify new potentials to increase efficiency and achieve goals
• Proactive creation of search ads and assets in collaboration with the marketing team
• Ensuring continuous analysis and optimization of key KPIs (CPA, CPL, CPC, CTR, ROAS) with a special focus on multi-level performance tracking ("main conversion" and strategic "micro-conversion" pre/post-action). The main goal is to maximize new customer acquisition and revenue growth via Google Ads and Bing Ads
• Participation in strategy development to increase website traffic, leads, and conversions
• Budget increase: you are responsible for a monthly SEA budget in the six-figure range and manage its allocation data-driven to maximize business impact
• Testing & innovation: conducting A/B tests, implementing new campaign setups, and using innovative bidding strategies and formats (e.g., PMax, Demand Gen)
• Reporting & insights: you create reports and dashboards (e.g., with Looker Studio) for decision-makers and advise the marketing team on media planning, performance development, and relevant Google Ads trends
• SEO support: conducting keyword analyses and deriving recommendations for one-page optimizations to improve organizational visibility

We offer extraordinary personalities an extraordinary working environment where you can contribute and develop further. In our attractive office spaces of the online casino with a large terrace and lake view, a dynamic and collegial team awaits you.

In addition to diverse development opportunities, generous social benefits, free parking spaces, and paid birthday leave, more attractive benefits await you!  https://www.swisscasinos.ch/benefits

With us, you will find flat hierarchies, short decision-making paths, and a family-like corporate culture - definitely not a run-of-the-mill job, but with a WOW effect!