Social Media Manager (m/f/d)

About the job

The award-winning traditional company Hotel Bayerischer Hof, owned by the Volkhardt family for five generations, is one of the leading German luxury hotels. According to our philosophy A WORLD OF ITS OWN, the Hotel Bayerischer Hof has embodied luxury, quality, and first-class service since 1841. Our employees form the solid foundation on which our quality is based and are the reason why we can offer our guests an unforgettable stay. We are always actively looking for dedicated employees who want to become part of our history and accompany the Hotel Bayerischer Hof into a successful future.

• Planning, creating, and publishing content on social media
• Managing social media channels including community management
• Planning and controlling online paid media measures with a focus on social media advertising
• Creating and continuously maintaining an editorial calendar
• Planning and maintaining influencer collaborations
• Analyzing performance and deriving recommendations for action
• Researching new media and trends as well as monitoring competitors
• Supporting the PR & communication team in internal and external projects

• A completed degree in marketing, communication, or a comparable qualification (e.g., advertising clerk, tourism, hotel management)
• 2–4 years of professional experience in a comparable position
• Ideally experience in marketing luxury goods
• Solid knowledge in online marketing, social media, and digital technologies
• Agency experience is an advantage
• Textual accuracy and editorial competence
• Very good MS Office skills, especially PowerPoint;
• Knowledge in image editing and social media tools (Canva, Hootsuite, Adobe Suite, CapCut) is desirable
• High degree of initiative, creativity, and team spirit

• Access to sports offers
• Holiday pay and Christmas bonus
• Regular events and joint excursions
• Internal and external training and further education opportunities
• Subsidized and supported meals in the employee restaurant
• Health promotion (e.g., health campaigns, special conditions for health checks)
• You continue the story – as part of our family business

Absolute service orientation, high reliability, and careful working methods also characterize you? Then we should get to know each other.

Our dynamic and friendly team will actively train you and warmly welcome you from the start.

Have we aroused your interest? Then we look forward to receiving your meaningful application including CV, certificates, and salary expectations with reference number. Please understand that only complete applications can be considered in our selection process.