AI & Digital Marketing Specialist (m/f/d) 100%

About the job

Würth AG supplies craftsmen from all industries with quality products and coordinated system solutions for workshops, warehouses and on the go. The versatile range includes over 150,000 items: from screws, dowels and fittings to tools, machines, chemical-technical products and occupational safety to vehicle equipment and warehouse management. Established since 1945 and at home in Switzerland since 1962, Würth AG offers customised solutions with the aim of making everyday life easier for its partners. Würth AG, based in Arlesheim (BL), is a company of the globally active Würth Group.

Responsibilities

• Responsible for translating strategic framework guidelines into operational content logics as well as developing modular, reusable content components for the areas of digital marketing and e-commerce
• Ensuring content structure, usability, consistency and cross-channel implementability of digital content
• Active interface management with other departments as a central sparring partner and ensuring consistent briefing logics, quality standards and processes
• Driving the use of AI tools and processes to scale, standardise and automate content production
• Promoting exchange formats and mutual understanding within the team as well as enabling specialists through optimised templates and frameworks

Requirements

• Completed studies or training in marketing or a comparable field, supplemented by several years of professional experience in digital content marketing
• Sound knowledge in the development and implementation of modular content structures as well as in cross-channel content delivery
• Proven experience in the use and further development of AI tools and automation processes to scale and standardise content production
• Distinct conceptual and structured working method with a high quality awareness regarding consistency, usability and implementability of content
• Strong communication skills and experience in cross-departmental interface management as a competent sparring partner for internal teams and external partners
• Ability to establish briefing logics, quality standards and processes as well as to specifically enable channel specialists through practical templates and frameworks
• Very good German and English skills, spoken and written (business fluent); any additional language is an advantage

We offer

• Trustful working environment with flat hierarchies and short decision-making paths
• An exciting and challenging role in a dynamic environment
• Family-like working atmosphere with modern IT infrastructure
• Versatile internal training opportunities through our Würth Academy
• Possibility to work up to 60% from home office as well as additional hardware equipment for this
• Work-life balance: 40 hours working week and 5 weeks holiday