Strategic marketing analyst - Bilingual French & German

 — Genève
24.02.2020Position with re­spon­si­bil­i­ties100%

Part of the TripAdvisor group since May 2014, TheFork is a collection of  more than 80,000 restaurants in 22 countries: Spain (eltenedor.es), France (lafourchette.com), Switzerland (lafourchette.ch), Belgium (thefork.be), Italy (thefork.it), The Netherlands (thefork.nl), Brazil (thefork.com.br), Portugal (thefork.pt), Sweden (thefork.se), Denmark (thefork.dk) and Australia (thefork.com.au), Argentina (thefork.com.ar), Chile (thefork.cl), Colombia (thefork.com.co), Mexico (thefork.com.mx) Peru (thefork.com.pe) Uruguay (thefork.com.uy), UK, Germany, Austria, Finland and Norway (Bookatable.com), with 20 million reviews,  29 million monthly visits and  more than 22 million mobile app downloads.

Strategic marketing analyst - Bilingual French & German

Part of the TripAdvisor group since May 2014, TheFork is a collection of more than 80,000 restaurants in 22 countries: Spain (eltenedor.es), France (lafourchette.com), Switzerland (lafourchette.ch), Belgium (thefork.be), Italy (thefork.it), The Netherlands (thefork.nl), Brazil (thefork.com.br), Portugal (thefork.pt), Sweden (thefork.se), Denmark (thefork.dk) and Australia (thefork.com.au), Argentina (thefork.com.ar), Chile (thefork.cl), Colombia (thefork.com.co), Mexico (thefork.com.mx) Peru (thefork.com.pe) Uruguay (thefork.com.uy), UK, Germany, Austria, Finland and Norway (Bookatable.com), with 20 million reviews, 29 million monthly visits and more than 22 million mobile app downloads.

What you will do:

Within the swiss marketing team in Geneva, the “Strategic Marketing Analyst” (better known in LaFourchette as “Local Planner’”) is responsible for the conversion and the quality of the restaurant offer for the swiss market.

 

In your pivotal role, you will work closely with other departments at TheFork, amongst which marketing, sales, product teams and Central team based in Paris.

 You will be reporting to the Swiss Marketing Manager and you will be supported by the regional Restaurant Offer & Strategic Marketing team based in Paris. 

Missions

Based on your analyses, you will define for the Swiss German speaking market how to improve the conversion of TheFork visitors on mobile and desktop. You analyze data on a daily basis and create improvement plans for both short and long-term.

Concret responsabilities within your geographical scope:

  • You follow the quality and relevance of our restaurant offer, such as INSIDER restaurant, new restaurants, etc.
  • You optimize the quality of the content for our B2C users, such as photos, tags, editos, selections and more.
  • You help the Sales team to identify the right restaurants to prospect in order to better answer our customers’ needs
  • You gather the Sales team & Account Managers team on a weekly basis and analyse with them the weekly results of each area.
  • You work closely with our Sales team to identify, prioritize, and create the most effective marketing initiatives in order to improve the revenues.
  • You help the Marketing Manager to implement the different tools and monitor the results of our biggest marketing event: The Festival LaFourchette.

 

Who you are:

  • Master's degree in Business or Engineering 
  • 4 years experience in a similar role
  • Strong project management skills: organized, structured, autonomous
  • Good interpersonal skills to easily communicate with sales team
  • Analytical competency (Excel rockstar)
  • Results-oriented, focus on getting things done ;
  • Humble and positive attitude and mindset ;
  • Fully bilingual German/ French & Excellent written and communication skills in English
  • Strong interest in the Food and Restaurant industry ;

 

Rue du Lac 10 1207 Genève

Info

Info

24.02.2020
Position with re­spon­si­bil­i­ties, 100%
Contact
Rue du Lac 10 1207 Genève

Company

Industry:Service sector in general
Job offers:2 jobs
Location:Rue du Lac 10
1207 Genève
Salary

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