Public Relations Leader-100%

Who you are

We strongly position IKEA as a truly meaningful & trusted brand in people’s hearts & minds, with a focus on us as a retailer and our positive societal impact.
At the same time, we contribute to the growth and transformation of Ingka by ensuring we lead with communication. We do this by taking a strategic approach to reactive, proactive and activist communication.

• Proven advanced training/education and work experience in strategic communications or equivalent.
• Profund experience in both external (incl. Social Media) and internal communication.
• Know how in managing and leveraging (local) media contacts.
• Strong documented leadership skills.
• Experience in working with strategic communication and/or business leadership + agencies management and crisis communication.
• Knowledge of the IKEA brand, culture, values and way of working
• Strong communication skills in English and German (both written and spoken).

Your responsibilities

• Enabling Ingka to promote and protect the IKEA brand through effective media and influencers relationships in close cooperation with other relevant functions.
• Driving reactive, proactive and activist communication externally through media & strategic influencers relationships.
• Overall responsible to create the country product and corporate PR/media relations strategy (focus on earned and owned media): create media/stakeholder engagement strategies for effective reactive, proactive and activist communication.
• Developing and implementing process for country on-duty phone and product loans.
• Effectively and proactively driving and elevating the brand awareness of the company among public through effective and targeted media use – co-leading events, all brand activation initiatives with other functions.
• Staying up-to-date on current affairs in order to create opportunities to position our stories in a way that resonates with the outside world.

Together as a team

Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.