Senior Premier Services Manager

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Wealth and Personal Banking (WPB) is our new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become one of the world’s largest global wealth managers . Across Asia, where wealth pools are growing faster than in any other region, HSBC’s wealth revenues grew   Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking individuals and families, through to business owners, investors and ultra-high-net-worth individuals.  We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking that best suit our customers’ needs. 

We are currently seeking an experienced professional to join the WPB team 

Role Purpose

While PSM is a generic customer services role in Branch Network (for Premier customer), Senior Premier Services Role will be a niche role for Topmost PPRM / Elite base. Key responsibilities are as below: 

• Assist the Elite RM, PPRM to achieve the AOP sales targets.


• Manage the Service Proposition for the Premier customers


• Manage all processing in relation to the Wealth Management System.


• Ensure audit & compliance while processing customer requests


• Manage all back-office functioning in relation to Premier Clients.


• Assist in creating and maintaining the Premier centre environment where the team maximises performance & provides highest quality service in line with the Target Operating Model (TOM) as defined by Group. 

Principal Responsibilities 

Impact on the business 

• Provide high quality sales support to a team of PRMs mainly focused on getting appointment for PRMs and supporting PRMs in servicing their clients


• Reduce the time spent on process and administrative tasks by PRM to increase PRM’s capacity


• Support PRMs to manage client contact and service, including, in the absence of PRMs, answering client calls, resolving client enquiries on transactional needs and facilitating a smooth hand-off to the correct channels where appropriate, and managing key event reminders to maintain active client contact


• Provide sales support to PRMs including preparing and completing sales documents, managing data input and report generation, and liaising with support functions to follow through client purchase process requirement


• Assist the PPRM/Elite RM in maintaining the required contact frequency with customers


• Conduct CFG for the branch

Clients & Stakeholders

• Handle client’s enquiries relating to the PRM’s portfolio in a positive, timely, and appropriate manner. Aim to resolve the customer’s queries at the first point of contact and minimize referrals to the PRM for routine transactions.


• Has strong knowledge of the PRM’s portfolio of clients with the support of CRMS and analytical tools


• Proactively responds to client in face-to-face and/or telephone settings, updating client profile screens with details of client contact


• Maintains a basic understanding and technical knowledge of relevant products and services


• Support PRMs to execute suitable solutions for product areas responsible for with clients to fulfill their needs and ensure efficient follow up


• Manager the Premier desk (including required contact activity) in the absence of PRM.


• Assist the PRM in organizing events as and when required.


• Refer the attrition cases to PRM immediately


• Coordinate with cross functional teams to manage Premier TAT / customer expectations

Leadership & Teamwork  

• Communicate effectively and works well with other teams within the Branch, Call Center, HTS, and other relevant partners that impact the client’s experience of HSBC; in order to ensure a consistent approach and application of Premier standards


• Efficiently manages time in order to support different PRMs concurrently


• Proactively identifies opportunities/issues and provides feedback to branch management and HTS to improve products and service processes


• Delivering the firm - Put the client at the heart of our business and deliver joined up services and solutions aligned to customer needs.


• Acting CSM / DBM in their absence


• Refer attrition cases to the PRM immediately


• Manage the desk (including required contact activity) in the absence of the RM


• Act as a guide to other PSMs and other teams on matters related to operations and service

Operational effectiveness and control 

• Ensure all processes and procedures are accurate and in accordance with HSBC Bank policy standards, regulatory requirements, Group Compliance Policy and Internal Controls.


• Comply with local regulations in all aspects of strategy, sales processes, client correspondence, financial promotions, administration, and complaint handling


• Zero discrepancies on documentation for new Liability & Wealth accounts.


• Ensure 100% accuracy on all KYC and Non KYC documentation and processing of customer instructions


• Ensure all entries captured on WMS are error free and that the entries are reconciled everyday.


• Achieve the operational standards for the business and work within agreed procedures and guidelines - displaying high levels of integrity at all times


• Maintain awareness of operational risk and minimize the likelihood of it occurring including its identification, assessment, mitigation and control, loss identification and reporting in accordance with section B.1.2 of the Group Operations FIM. 


• Minimum concurrent audit comments and NIL reminders


• Ensure NIL frauds for any cases sourced /handled by the branch.


• Ensure use of RMP for activity management and referring leads to PRMs


• Comply with the applicable laws, regulations, Group and local guidelines related to Sanctions and AML policy of HSBC while undertaking various day to day operations


• Remain alert and promptly report to the Sanctions Officer/ INM FCC office/ Line manager ( As applicable and required by  the AML and sanction Policy) if a customer is found to be engaging in sanction evasion activities or violations of AML policy or any other related procedures.


• Understand the legal responsibility to be vigilant for unusual activity and reporting of the unusual activities


• Support the Country or Regional FCC AML Office/ AML Investigations by providing additional information when required


• Responsible for attending and successfully completing the AML and Sanctions related assigned training in the mandated timeframe


• Understanding the consequences of failing to attend or successfully complete the training as mandated by the AML Education Lead FCC; 


• Requesting additional AML training that you deem necessary or appropriate to perform your jobs through your entity manager


• Demonstrate an understanding of PEP acceptance, prohibition, CDD & EDD guidelines in order to ensure that the INM WPB is fully compliant with the PEP LoBP.


• Understand the relatively high reputational risk that arises from any perceived weaknesses in controls in respect of substantial cash deposits or withdrawals activity, wire transfer, monetary instruments


• To be aware and Identify high risk indicators for various products and Services offered by INM WPB example Cash, insurance, credit cards products etc


• Ensure that all records are obtained in respect of INM WPB customers or New to bank customer for any products and services provided by HSBC are as per the process laid down.


• Must ensure that the prescribed process is being followed while dealing with non HSBC customers request for monetary instruments and wire transfers


• Ensure Adherence to the regulatory guidelines and internal AML & Sanction Policy of HSBC, which includes pouch and mail, monetary instruments, cash services and payment transparency Line of Business Procedures


• To be aware of AML risk posed by pouch and mail, Monetary instruments, cash services and wire transfer services and should undergo the mandatory training for the same


• Necessary remediation steps need to be undertaken in case if there is any breach or non-adherence to the policy laid down in the LoBP


• Must undertake necessary due diligence to ensure that the nature of the transaction is in sync with the customer profile, else raise it to line manager for further clarification


• The staff must be aware of the scope of services of various products and services that are offered and those which are prohibited because of the guidelines laid down in the line of Business procedures and must ensure the same is communicated to customer in a effective and polite manner


• Ensure adequate due diligence is undertaken by the Individual/team to ensure that the nature of the various transactions of wire transfer, cash services, monetary instruments are in sync with customer profile

Major Challenges

The most significant challenge in the role is ensuring the highest standards of customer service in terms of timeliness and customer experience, as these are key services that also differentiate the bank’s offerings to customers and will accordingly impact customer loyalty and WPB business.  Enhancing customer confidence in the bank’s Global Premier proposition by ensuring the offer of a relevant product suite and supporting this through systematic and regular communication is a key aspect of the role.

Given the growth aspirations of the WM business, the jobholder is to constantly source, develop and grow Premier relationships in a highly competitive market.  The said role requires to balance customer servicing activity along with sales acquisition while ensuring the necessary growth in the existing portfolio coupled with minimal attrition. 

Another key challenge is to be able to provide superior service to all walk in customers as per guidelines.

Role Context

The principal regulations under which the jobholder operates include the BIM, FIM and local regulations issued from time to time by the Reserve Bank of India (RBI), Association of Mutual Funds in India (AMFI) and the Securities and Exchange Board of India (SEBI). The job is that of a banking and service specialist. He/she will be responsible for setting up regular customer meetings and for identifying customer needs and recommend appropriate product to customer/ lead to PRM.  He/she is expected to be an excellent team player and has effective selling skills.  He/She is extremely patient, calm and has good communication and skills.

Management of Risk

Adheres to processes and controls to identify and mitigate risks and ensures timely escalation of control issues and reputation risks.

Observation of Internal Controls

Maintains HSBC internal control standards and addresses audit points and/or any issues raised by regulators in a timely manner.