Assistant Vice President, Private Banking Marketing - Wealth & Personal Banking

Some careers open more doors than others.

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking (WPB) helps deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors and entrepreneurs. Wealth and Personal Banking has four key business areas responsible for efficiently bringing the best of HSBC to our clients through a broad and relevant suite of wealth and retail banking capabilities: Asset Management, Global Private Banking & Wealth, HSBC Life, Retail Banking & Strategy and COO & Digital Transformation.

We are currently seeking a high calibre professional to join our team as an Assistant Vice President, Private Banking Marketing.

 

Principal Responsibilities 

• Working with key stakeholders including Front Line Sales and Business Development (i.e.. Market Heads, Product Leads) and the Head of Marketing to develop the overall Marketing Strategy that is audience-led and underpinned by business objectives



• Conceptualizing, executing and measuring full-funnel marketing campaigns; always-on acquisition; content creation; digital and social media advertising; client events and brand partnerships, and media engagements



• Support any local activations for regional and global events and campaigns



• Building and managing relationships with external providers, partners and any other contractual relationships in order to execute the activities optimally



• Creating compelling, concise and targeted client communication materials



• Monitoring progress of marketing activities using pre-determined metrics and conducting performance analyses