As a Senior Specialist - CRM Marketing Manager you will own and shape the email communication with our running community from promoting the most relevant sportswear products to sharing the most exciting athlete news. In short: You are on top of all our running-related newsletters. You shape insights on our target audiences and define the campaign content yourself in collaboration with our cross-functional team. You will manage our email campaigns hands-on from ideation to reporting with the mission to maximize customer lifetime value.
The role is a 6 month fixed term maternity cover position based in Zurich.
Your Mission
Manage all facets of the email creation process, from concepts to development, testing and email distribution including the coordination of all assets such as text copy, design, imagery, translations in various languages and markets
Own, entertain and grow our core running target group with engaging storytelling and personalised product recommendations. Be at the forefront and influence the run culture of the future
Dive deep into user data to create targeting strategies to drive desired behaviour
Influence segmentation, personalisation as well as the content of future campaigns
Maintain high levels of data hygiene with fast-growing, high-volume lists, intelligent segmentations and data from multiple sources, including Segment (CDP), Google Analytics and our data warehouse
Work across functional teams to ensure a coherent customer journey from email to conversion, explore new and alternative channels to reach the customer beyond email (e.g. app push, sms, Whatsapp or Line)
Apply strong understanding of state-of-the-art email marketing, new tools and software, and thrive to create a best-in-class experience while continuously challenging our status quo
Analyse, report and continually refine key performance metrics to measure overall CRM effectiveness and database health
