Head of Digital Marketplace

Napapijri is looking for an exceptional Head of Digital Marketplace to join our Napapijri team based in Stabio, Switzerland.

Let’s Talk about the Role

You as, Head of Digital Marketplace is responsible for leading the strategic growth and performance of Napapijri’s eCommerce platforms and integrated digital businesses.

This role demands a strong track record in elevating digital businesses through technological innovation, team leadership, and operational excellence. Key priorities include driving revenue growth, improving gross margin, maximizing operating income, and delivering a best-in-class brand and product experience across all EMEA websites. In this role, you will focus on expanding the brand’s digital reach by acquiring new audiences and implementing forward-thinking merchandising and digital strategies.

How You Will Make a Difference

• Lead and develop the Digital DTC team, ensuring alignment and seamless execution of go-to-market initiatives.
• P&L accountability for eCommerce & Digital DTC across EMEA markets
• Define and execute strategies to drive growth beyond the Digital DTC business plan.
• Collaborate with marketing, merchandising, and planning teams to deliver effective online merchandising, content, customer experience, and acquisition strategies.
• Establish clear KPIs and performance metrics aligned with strategic and tactical eCommerce goals.
• Partner with VF Digital Technology and central teams to define and implement digital capabilities that enhance the consumer experience and deliver revenue/profit.
• Work with the DTC lead to roll out in-store digital tools and omnichannel initiatives.
• Build and execute the financial plan in partnership with Finance and DTC Planning.
• Drive commercial and online merchandising strategies to optimize sales, margin, profitability, and inventory turnover.
• Lead the eCommerce go-to-market process in coordination with DTC, retail, marketing, brand, and merchandising teams.
• Stay current on consumer and competitor trends, digital merchandising technologies and recommend tools or features to improve user experience, conversion, team efficiency, and speed to market.

Skills for Success

• Solid and proven experience in a similar role, ideally within the same industry.
• A demonstrable track record of achievement in management of budgets, developing relationships with third party vendors, team building and development, implementing digital marketing campaigns and influencing product merchandising buying / planning.
• Strong communicator with the ability to build relationships and drive change across the organization.
• International experience is a plus.
• Fluent in English (written and spoken); additional European languages (e.g., German, French, Spanish, Italian) are a plus.
• Deep understanding of the brand and a passion for the lifestyle industry.
• Strong financial acumen with the ability to interpret and impact key performance metrics.
• Highly analytical and detail-oriented, with the ability to draw insights and make data-driven decisions.
• Self-motivated, adaptable, and able to prioritize and manage multiple tasks to meet deadlines.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well-being initiatives
• A discount card with 50% on all VF brands
• Break out areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. ​