Head of Marketing

Über den Job

80-100% | as soon as possible| Germany or Switzerland

About Exeon

Exeon Analytics AG is a Swiss cyber security company based in Zurich. Since 2016, we have been protecting critical infrastructures, financial institutions and enterprises whose operations fully rely on IT through AI-powered analysis of network communication. This makes the most sophisticated cyberattacks visible – attacks conventional tools fail to detect. 
We combine Swiss excellence with a flexible, remote-first, and collaborative culture, supporting passionate, ambitious professionals devoted to solving cybersecurity challenges and driving continuous innovation. 

What your impact will be like:

As the Head of Marketing at Exeon Analytics, you will be the strategic architect of our global brand and the engine behind our commercial growth. We’re looking for someone who has built marketing functions in scale-ups (preferably cybersecurity/software), who can roll up their sleeves, build and coach a team, refine processes, closely collaborate with channel and sales, and deliver predictable results. If you feel energized by high pace, big ambitions and want to build something meaningful in the security domain — you’ll find a strong fit at Exeon Analytics. 

As Head of Marketing, you will be a core member of our Commercial Leadership Team and thus closely collaborate with the Channel and Sales teams. You will contribute to and execute the go-to-market & revenue growth strategy for Exeon Analytics. You will lead a high-performing team to scale our presence across Europe and the Middle East and position our security analytics products as the leading choice for security- and privacy-conscious enterprises. 

Key responsibilities

1. Strategic Go-To-Market (GTM) Leadership 

• Scale the Brand: Evolve Exeon’s "Swiss-made AI" positioning to differentiate us from global competitors. 

• Market Expansion: Develop and execute the marketing roadmap for international expansion. 

• Analyst & PR Relations: Own the relationship with global analysts (Gartner, Forrester) and lead trade media strategy to establish Exeon as a Thought Leader. 

2. Revenue & Demand Generation 

• Pipeline Growth: Drive high-quality lead generation through a mix of performance marketing, webinars, and field events. 

• ABM Strategy: Oversee our Account-Based Marketing (ABM) motions, targeting 1:1 and 1:few campaigns for Tier-1 accounts in highly regulated sectors. 

• Sales Enablement: Partner closely with Sales and Product teams to create the "collateral that wins"—from technical whitepapers to C-level business cases and ROI calculators. 

3. Team & Operational Excellence 

• Leadership: Manage and mentor a multidisciplinary team. 

• Data-Driven Culture: Implement, optimize and own the marketing tech stack (HubSpot/CRM) to track KPIs and conversion rates. 

• Budget Ownership: Manage the global marketing budget with a focus on high-ROI initiatives and scalable growth. 

What makes a good person-job-fit:

We are looking for a proactive, self-motivated and enthusiastic individual who’s comfortable in a high-paced scale-up environment and who shares our values. In addition, we are looking for certain requirements and skills to establish a good person-job-fit:  

• Experience: 8+ years in B2B marketing, with at least 3 years in a leadership role within a SaaS or Cybersecurity environment. Experience in leading and coaching marketing teams with hiring, training, mentoring and performance management. You build trust, coach your team, but also hold them accountable. 

• Strategic Mindset: You don't just "do marketing"; you understand the business levers of a scale-up and how marketing impacts the bottom line. 

• Willingness to execute: In addition to strategic and leadership tasks, you will also be involved in operational activities and drive important initiatives forward. 

• Technical Fluency: Ability to translate highly sophisticated products into compelling stories for CISOs and security professionals. 

• Market Knowledge: Deep understanding of the European cybersecurity landscape, including regulations like NIS2, GDPR, and DORA. 

• Communication: Exceptional storyteller with native/fluent level in English and German (essential for the DACH market). 

• Entrepreneurial spirit: you thrive in a scale-up environment, comfortable with ambiguity and building from scratch. 

• High energy, resilience and competitive drive: you get motivated by growth, targets, building something meaningful. 

What you can expect from us:

Exeon offers an open company culture that values and encourages diversity, teamwork and a growth mindset. Our goal is to provide our employees with an exciting, supportive and motivating environment for personal growth and career development while ensuring that our team maintains a healthy work-life balance. We strive to achieve this by offering:

• Value-Driven Culture: Work guided by our Exeon values (proactive problem-solving, curiosity, ambition, ownership, transparency and care for each other)

• Continuous Personal Growth: Benefit from our annual training budget dedicated to your professional development.

• Truly International Team: Join colleagues from diverse backgrounds across the globe.

• Company Events & Workshops: Connect with colleagues through regular team events and collaborative workshops.

• Remote‑First & Flexible Work: Enjoy remote‑first culture with hybrid options (office in Zürich) when it fits best.

• Family-Friendly Options: Part-time roles & enhanced maternity and paternity leave.