Marketing Cloud Product Owner (m/w/d)

Bucherer AG

  • Publication date:

    12 April 2023
  • Workload:

  • Contract:

    Unlimited employment
  • Place of work:


Marketing Cloud Product Owner (m/w/d)

Bucherer is the leading European brand for high value watches and jewellery. Continuous inspiration from our customers, perfect hospitality and a profound passion lie at the centre of Bucherer’s philosophy.

Marketing Cloud Product Owner (m/w/d)

in our Marketing Team at Headquarter in Lucerne

Your responsibilities

  • Collaborating with marketing stakeholders to build business requirements for the SFMC instance 

  • ensure full digital marketing utilization of SFMC

  • Act as a decision-maker and liaison between marketing and Salesforce resources internally and externally 

  • Collaborate with channel experts and channel owners to ensure standards of excellence, robust tracking, and channel readiness are operational at all times

  • Resolve errors within platform and interfacing with vendor resources and internal support resources

  • Perform UAT and validate campaign components and configurations of elements within the SFMC instance

  • Prepare and maintain use cases, user stories, and roadmap for the SFMC instance

  • Maintain and deliver backlog of continuous improvement uses of the tool in close collaboration with Cross-Cloud PO

  • Contribute to digital marketing strategy sessions based on existing and future use cases, beat industry and internal benchmarks 

  • Ensure SFMC instance meets all regulatory and data privacy requirements

  • Advocate for SFMC feature sets and functionalities and be offering and best practices within the Salesforce ecosystem

  • Gain a deep understanding of customer experience, and in partnership with business stakeholders, identify and fill product gaps and support the generation of new ideas that grow market share, improve customer experience, and drive growth

Your skills

  • Proven experience working in performance marketing

  • Experience with Salesforce Marketing Cloud

  • Google Analytics 360

  • Knowledge of digital marketing metrics

  • Must have worked in enterprise-level marketing automation products

  • Marketing channel management, principally email

  • Experience of initiating and executing projects and campaigns through a customer first strategy

  • Experience of customer segmentation as well fluent in German and English

Our strengths - your advantages

We offer you a great variety of assignments in a challenging international environment. We support on-the-job learning, and develop skills by providing specific further training. We want to continue to develop our leading position, and we are seeking above- average, motivated people who want to apply their qualities in a dynamic Company.


Your contact

Bucherer AG
Ms Nadia Funk
Senior HR Business Partner
+41 41 369 70 00


  • Bucherer AG