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Consultancy (6 months, home-based): Marketing Cloud Specialist Consultant, Individual Giving, Division of Private Fundraising and Partnerships (PFP)

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Job no: 572473

Contract type: Consultant

Duty Station: Geneva

Level: Consultancy

Location: Switzerland

Categories: Communication, Partnerships, Fund Raising

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

How can you make a difference?

• Deliver SES program squad scope of work: Deliver 3 weekly sprints as part of the SES program squad as defined by the product roadmap and prioritized by the SES squad Product Owner. by 31 August 2024

• Deliver new country implementations as defined by the SES program: Deliver new country implementations as defined by the SES program roadmap and in collaboration with ICTD and third-party vendors by 30 Sept 2024

• Romania
• Serbia

• Deliver new country implementations as defined by the SES program: Deliver new country implementations as defined by the SES program roadmap and in collaboration with ICTD and third-party vendors by 31 Oct 2024

• Bulgaria
• Greece
• Brazil

• Support existing SES implementations: Support existing markets which have implemented the SES program through technical advice, best practice, and operational planning by 30 Nov 2024

• BAU Monitoring, Maintenance and Optimization:
• Testing and Quality Assurance
• User Training and Adoption
• Communication Plan

• Define a Support Structure for Markets Using Salesforce Marketing Cloud by 31 Dec 2024

• Conduct a needs assessment
• Engage stakeholders
• Define Support Tiers
• Establish documentation centre
• Define training programs
• Communication channels
• Escalation procedure
• Continuous improvement
• Cross-functional collaboration
• Performance metrics
• Communication and rollout

• Develop and deliver a deliverability plan: Create a deliverability plan that covers the following areas by 30 Jan 2025:

• Research and Analysis
• Objective Definition
• Strategy and Tactics
• Document Creation
• Feedback and Iteration

• CRM strategy and supporter lifecycle management review: Secure agency support and review the CRM strategy and supporter lifecycle model to inform SES strategy and approach to macro and micro journeys development. By 31 Jan 2025

To qualify as an advocate for every child you will have…

Education:

• An advanced university degree in Marketing, Business, Communications, or another relevant technical field is required. Alternatively, a first-level university degree, with an additional 2 years of relevant professional work experience will be accepted in lieu of an advanced university degree.
• A valid professional certification in Salesforce Marketing Cloud is required.

Experience:

• A minimum of 7 years progressive experience in the following fields: business analysis, CRM implementations, process and system optimisation, fundraising (especially individual giving communication, retention and supporter journeys is required)

• Demonstrated experience using SalesForce Marketing Cloud, with specific knowledge across Journey Builder, Email Studio, Automation Studio, Einstein and Contact Builder is required. Up-to-date Salesforce Marketing Cloud certification is required.

• Experience using AMP Script for email personalisation, A/B testing, dynamic templates and SQL for data model updates is required.

• Ability to curate and produce content for engagement and conversion objectives via email communications is required.

• Experience with leading training sessions and live demos is required.

• Demonstrated experience using Sales Cloud for cross-cloud success, with understanding of Salesforce products integration, including Sales Cloud and Ad Studio is required.

• Strong working knowledge of Google Analytics. Certification is an asset.

• The experience below will be considered an asset: o Design editing skills, including HTML5/CSS and JavaScript, o Experience in building profitable loyalty programs with automation and dynamic data sets, o Experience in collecting data and providing insights for campaign optimization.

Other Skills:

• Demonstrated ability to build strong working relationships with internal and external partners is required.

• Ability to manage multiple projects under time pressure with strict attention to detail is required.

• Excellent communication skills, (both written and oral) to translate complicated business requirements into technical based language, and vice versa is required.

• Strong analytical skills and problem-solving mindset is an asset.

• Passionate and energetic team member with a genuine interest in working in the international aid and development sector is an asset.

Language: Fluency in English is required. Knowledge of another UN language or a local language is an asset.

Remarks: The application to be submitted through the online portal should contain one separate attachment as follows:

• Please upload through the online portal your up-to-date Salesforce Marketing Cloud certification.

Without the above document your application will be considered incomplete and invalid and will not be considered further.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).

To view our competency framework, please visit here.

Remarks:

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Advertised: W. Europe Daylight Time

Deadline: W. Europe Daylight Time