What you'll do:

• Work with the creative team to manage and oversee all aspects of the lifecycle e-mail development process
• Oversee all lifecycle marketing campaigns, including Welcome, Post Purchase, and Transactional e-mails
• Work closely with the broader CRM & BI team to connect our strategy and findings across the customer journey and create a robust segmentation strategy aimed at personalizing and maximizing every touchpoint in the customer lifecycle
• Develop new initiatives to drive list growth supporting retention
• Perform regular analyses on the performance of the lifecycle e-mails to propose improvement
• Test new strategies and e-mail templates to drive engagement and conversions from the e-mail channel
• Regularly identify trends and track lifecycle e-mail marketing strategies from other global brands to glean insights on best practices
• Develop a rigorous testing strategy to continually optimize these programs, including identifying opportunities to A/B test campaigns, with the goal of driving increased repeat purchase behaviour from our lifecycle e-mail program
• Grow our retention strategy by including new channels within our customer journey (in-app messaging, push notifications, direct messaging, ...)

Who you are:

• You have 3-5 years of experience across e-mail marketing with specific experience overseeing and optimizing lifecycle e-mails at a B2C company
• You have strong HTML / CSS / JSON knowledge and find yourself regularly developing new e-mail templates or code snippets
• You have a clear understanding of overall e-mail processes and deep experience with ESP platforms
• You understand the requirements for ANTISPAM compliance as well as the nuances of e-mail compliance internationally
• You are a critical thinker and are familiar with e-mail optimization tactics to improve performance. You love testing and know how to quickly pivot based on results
• You are creative and analytical. You can run e-mail and cohort analyses with the ability to synthesize and communicate your findings
• You have unparalleled attention to detail with strong project management and organizational skills
• You are fluent in English and French. German is considered as a plus

What we offer:

• Dynamic and leading company in E-Commerce
• Chance to evolve personally and to grow with the company and the team
• Regular exchange to both French and German speaking parts of Switzerland
• Entrepreneurial spirit lived on a daily basis
• Autonomy in your area of expertise
• Young, multicultural and friendly teams