Senior SEO Manager

Alohi SA, headquartered in Geneva, Switzerland, brings together a team of highly competent engineers who focus on merging state-of-the-art technologies with compelling user experience to simplify and enhance life for companies and people worldwide. The company provides SIGN.PLUS (a legally binding electronic signature) and FAX.PLUS (online faxing) services to over 3,000,000 customers worldwide.

At Alohi, we began our journey with an initial seed investment from Fongit “Fondation Genevoise pour l’Innovation Technologique” which is backed by the state of Geneva. But instead of relying on external funding to fuel our growth, we’ve chosen to bootstrap our way to success. This approach has allowed us to prioritize our customers and build products that truly meet their needs, without being beholden to outside investors. By remaining financially independent, we’ve been able to maintain our autonomy and agility, which have been key factors in our ability to innovate and stay ahead of the curve.

For this on-site position, we are searching for a Senior SEO Manager with Webflow experience to join our Geneva office. As the Senior SEO Manager, you will be responsible for developing and executing effective SEO and ASO strategies to drive organic traffic and improve the visibility and ranking of our websites and applications. You will also play a key role in optimizing user experience and conversion rates by implementing web development changes using Webflow. To excel in this role, you should have a deep understanding of SEO and ASO principles, keep up with the latest industry trends, and be results-driven.

Responsibilities

• Strategy Development: Creating and implementing SEO strategies to improve search rankings. This involves understanding the business goals, researching keywords, analyzing competitors, and setting clear objectives.
• Website Optimization: Ensuring the website is optimized for search engines. This includes improving site structure, enhancing mobile responsiveness, optimizing page load speeds, and ensuring high-quality, keyword-rich content.
• Keyword Research: Identifying and targeting specific keywords and phrases relevant to the business's products or services. This involves analyzing search volume, competition, and relevance.
• Content Creation and Management: Collaborating with content creators to produce high-quality, SEO-friendly content. This includes blog posts, articles, product descriptions, and more.
• Link Building: Developing a strategy to acquire high-quality backlinks from other websites, which is a critical factor in how search engines rank sites.
• Analytics and Reporting: Regularly monitoring and analyzing website traffic and search performance using tools like Google Analytics and Google Search Console. This helps in understanding the effectiveness of SEO strategies and making data-driven decisions.
• Staying Updated with SEO Trends: Keeping up-to-date with the latest SEO trends and algorithm changes by search engines like Google. This is essential to adapt strategies accordingly.
• Technical SEO: Addressing technical aspects such as improving site architecture, ensuring proper indexing, fixing crawl errors, and enhancing user experience.
• Team Collaboration: Working closely with other teams like marketing, web development, and design to ensure a cohesive approach to SEO.

Alongside SEO, you will also have ASO (App Store Optimization) responsibilities:

• App Store Strategy: Developing a strategy to improve the visibility and ranking of mobile apps in various app stores (like Apple App Store, Google Play Store).
• Keyword Research for Apps: Identifying the right keywords to use in the app's title, description, and metadata to improve its discoverability.
• App Content Optimization: Crafting compelling app descriptions, titles, and using relevant keywords to improve app store search rankings.
• Visual Elements Optimization: Ensuring that the app’s icon, screenshots, and preview videos are engaging and effectively communicate the app’s value.
• Ratings and Reviews Management: Monitoring and responding to user reviews and ratings, and implementing strategies to encourage positive reviews.
• Performance Analysis: Tracking and analyzing app store performance metrics, such as download numbers, rankings, and user engagement, to inform optimization strategies.
• Market Research: Keeping an eye on market trends and competitor strategies in the app space.

• 5+ years of experience in SEO and ASO, preferably in a senior or managerial role
• Proven track record of improving organic rankings and driving significant organic traffic growth
• Deep understanding of SEO principles and best practices
• Experience with ASO techniques and strategies for app store optimization
• Proficiency in using SEO and ASO tools and platforms
• Strong web development skills, with expertise in Webflow
• Tech-oriented, quickly identifying the root cause of issues, suggesting interim workarounds, and always seeking ways to improve our systems
• Proactive and practical approach and the willingness to engage directly in tasks and projects; being hands-on is crucial

• Excellent analytical and problem-solving abilities
• Outstanding overall communication skills, both written and spoken
• Fluency in English (proficient to native)