The incumbent, reporting to the Consumer & Trade Activation Lead, leads the planning and the coordination of our brand initiative in 1-2-1. The job owner is responsible for budgeting, planning, implementing & controlling of 1-2-1 activities & programs. They secure a smooth integration of 1-2-1 activities into ongoing campaigns & promotions in our Trade, Horeca and New Channel environment. They are the primary contact person for external partners and internal stakeholders.

Your responsibilities

• Overall responsibility for planning, coordinating and developing 1-2-1 activities in alignment with the company's business and marketing strategies
• 1-2-1 at Point of Purchase (POP): Apply, monitor and refine the activation strategy. Define optimal environment and visit frequency in collaboration with the agency and our sales team
• Develop and enhance our New Channel environment, co-lead with the Event Manager: strategy, investment, upgrade. Align with agency 
• Dedicate time for coaching for sales staff including field visits to POPs and New Channels
• Analyze channel performance by delivering comprehensive reports, based on Commercial engine KPIs
• Main PoC and accountability for budget management creating a strong link between Finance (Marketing) and Activation functions. Owns the budget process, making sure JTI processes are respected (planning, actuals, variances)

Your qualifications and professional experience

• Higher education in business administration or similar and relevant practical experience, ideally in Marketing activation (FMCG)
• Excellent interpersonal and communication skills, strong analytical and strategic thinking
• Team-player as well as a determined personality, you can lead, manage, influence, and develop relationships with our agency and the sales staff
• Very good knowledge of English & German. French would be considered an advantage
• Solid knowledge of MS Office (especially Excel). PowerBI knowledge preferred

What we offer

Open, multicultural and very dynamic environment with personal development opportunities, as well as:

• Possibility to work up to 50% from home office 
• 40-hour week, at least 5 weeks of vacation, flexible working hours
• In-house canteen (discounted meals) and free soft drinks and coffee
• Free parking lots
• Monthly health insurance allowances for employees and their family members
• Insurance contributions (NBU and KTG) are covered fully by JTI
• JTI pays up to 75% of the pension fund contributions
• 500 CHF Reka Checks (paid out in January each year)
• Maternity and paternity leave (20 weeks) without reduction in salary
• Attractive employee benefits
• Fitness room and various sports and well-being courses

Are you passionate about this vacancy? Or know someone who is interested in this position? We look forward to receiving your application!