Global Technical Portfolio Marketing Manager - Automation & Communication (f/m/d)

The opportunity

Hitachi Energy’s Grid Automation (GA) business unit is seeking a Global Technical Portfolio Marketing Manager for its Global Product Group (GPG), Automation & Communication (AC). The Automation & Communication GPG celebrates global leadership with its extensive portfolio of products, systems, and services for substation and distribution automation, as well as communications networks, addressing electric utilities and industrial and transportation customers operating electrical networks. Our solutions unite deep domain knowledge and innovative technologies that help customers around the globe optimize the critical systems that power, move, and connect us.

Are you excited to join our mission to bring this portfolio to market? Apply now!

How you’ll make an impact

• Marketing Strategy and Leadership: Define, launch, and supervise the global marketing strategy for the AC GPG, ensuring business priorities are addressed and market conditions are monitored

• Partner with other functions within the Marketing and Communications organization to define, plan and deploy activities that help achieve the GPG growth targets

• Cross-functional Collaboration: Build relationships with product, sales, and business development leadership to drive alignment with the Marketing and Communications organization

• Content and Marketing Mix: Leverage the portfolio’s value proposition to direct and inform the content strategy and the marketing mix to support all activities, including website, customer references, messaging,  customer personas, competitive benchmarking, and insights

• Portfolio Positioning: Develop and recommend portfolio positioning and promotional strategies to maximize long-term market share

• Performance Evaluation: Lead the evaluation of marketing and communications investments, taking corrective action when necessary

• Product Launching: Lead the product launch strategy, ensuring alignment with the go-to-market plan and optimizing resources

• KPI Monitoring: Utilize data-driven insights and define and monitor Key-Performance-Indicators to optimize strategies according to marketing performance and changing market conditions  and to measure the success of deployed strategies
   

Your background

• Bachelor's degree in engineering or business and 10-12 years’ experience in product management, technical sales, or technical marketing. Strong technical acumen, with knowledge of industrial automation and communications required

• Exceptional executive-level writing and presentation skills in English. Ability to analyze and interpret scientific and technical journals, financial reports, and legal documents

• Experience in analyzing marketing and sales data and using metrics extensively to evaluate, demonstrate, and support decision-making. Hands-on experience with Salesforce.com, Adobe Experience Manager and Analytics, AirTable, Power BI, and similar platforms and tools

• Extensive experience in managing complex, long-range projects with multiple resources and stakeholders. Ability to navigate a fast-paced, complex, heavily matrixed global organization and earn exceptional levels of advocacy among collaborating teams and stakeholders

More about us

We offer flexible working time and fantastic career possibilities within Hitachi Energy. You will receive various trainings and education supporting employee development.

We are diversified company with over 100+ nationalities and a global network of specialists!