Brand Manager Oncology (m/f/d)

Brand Manager Oncology (m/f/d)

We are seeking a motivated and dynamic Brand Manager Oncology(m/f/d) to join our Gyn-Oncology Franchise, with a strong preference for candidates with experience in the Multiple Myeloma market.

This role is ideal for individuals with a scientific background, prior marketing experience, and a solid grasp of omnichannel and digital marketing.

The Brand Manager will play a key role in the execution of marketing strategies, development of promotional materials, omnichannel campaigns, contributing to the success of our launches in GSK’s growing innovative oncology portfolio.

Key Responsibilities:

• Marketing Strategy Execution: Lead the development, execution, and optimization of marketing plans for GSK’s hemato-oncology products, in alignment with global and local strategies.
• Omnichannel Campaign Management: Collaborate with internal stakeholders to develop, implement, and manage omnichannel marketing campaigns across digital, print, and in-person channels to engage healthcare professionals and patients.
• Promotional Material Development: Develop, adapt, and update marketing materials, ensuring alignment with brand messaging and compliance with regulatory and legal requirements.
• Market Analysis & Insights: Conduct market research and competitor analysis to identify opportunities, trends, and threats in the hemato-oncology market. Provide insights to help shape marketing and sales strategies.
• Cross-functional Collaboration: Work closely with the medical, sales, and external agency teams to ensure alignment and seamless execution of marketing activities.
• Sales Support and training: Support the sales team with materials, presentations, and training to help them effectively promote GSK’s hemato-oncology portfolio.
• Budget Management: Monitor the marketing budget, ensuring efficient allocation of resources and reporting on financial performance.
• Event Management: Coordinate the logistics for congresses, seminars, and webinars to promote GSK’s presence and strengthen relationships with healthcare professionals.
• Compliance and Reporting: Adhere to all relevant pharmaceutical industry regulations and compliance standards.

Qualifications & skills:

• Bachelor’s degree in business, Life Sciences, or related field (master’s degree preferred)
• Experience in oncology field and proven track record of successful product launch is preferred
• Strong understanding of pharmaceutical market dynamics, healthcare reimbursement, and payer landscapes is preferred
• Exceptional analytical skills with the ability to translate complex data into actionable insights and tactics.
• Proficient in project management and business context comprehension, with a focus on showing responsibility, working autonomously, and in cross-functional teams.
• Results-oriented and entrepreneurial mindset, characterized by a proactive “can do” and “will do” attitude, coupled with proven time management and multitasking capabilities.
• Excellent mastery of IT solutions
• Fluent in German and at least strong proficiency in English is a must. Other languages are a plus.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/