What you do here
The primary objective of the Senior Product Manager role is to develop a 3+ marketing vision and respective plans for Lindt Napolitans and Gold Bar, as well as execution thereof to support both short and long-term growth within the GTR channel. It involves channel specific product development as well as dedicated activation plans and requires close collaboration with all stakeholders. The Senior Product Manager position comes with extended responsibility for the Brand Marketing team supporting the Marketing Director.
Brand Planning and Execution
- Lead and guide development of 3+ year marketing vision & plan for Lindt Napolitans & -Gold Bar business incl. full budget responsibility
- Translation of international guidelines into a global DF strategy for applicable brands.
- Develop, implement and monitor strong (and smart) A&P plans based on consumer insights with uncompromised focus on supporting the premium equity of Lindt; incl. pricing and portfolio guidance as well as POS activation strategies
- Lead and drive innovation process within the team (product, promotion and activation level) with focus on product profitability; incl. idea-to-market product innovation
- Develop and implement detailed distribution drives
- Mobilize the company and work closely with external partners (agencies, printers, brand partners) to execute timely and with high attention to detail
- Conduct consumer research (e.g. consumer immersions) as needed to build consumer knowledge and to support decision making process
- Partner with Trade Marketing and Key Account Management to bring initiatives into GTR and to guarantee aligned campaign look and feel
- Presentations to key stakeholders on new projects / product lines / marketing initiatives in order to get buy in and commitment (incl. management team and international managers and directors)
Product Development - Actively manage product portfolio considering profitability, performance and sustainability standards
- Propose product innovation based on research and insights within profitability and production framework
- Closely collaborate with internal stakeholders (production, planning and packaging development) to successfully implement product innovation
- Work with local packaging and production departments to develop new Lindt Napolitans & Gold Bar format innovations that are globally relevant and compliant with new more stringent sustainability guidelines.
- Develop Snacking & Cash Till portfolio within the GTR channel to exploit demand landscape opportunities
P&L Management - Take ownership of the product P&L's to meet growth and profit targets
- Drive overall business by evaluating, developing and recommending new product and marketing initiatives based on consumer and customer insights
- Work in conjunction with the Trade Marketing, Controlling and Key Account teams to analyze business results and to translate the brand strategy into customer marketing objectives and commercial strategies
- Responsible for Brand Reporting to Senior Management (improvement of data base and alignment across team for delivery OTIF)
Leadership - Provide leadership to Brand Team in a fast-paced environment in collaboration with Marketing Director
- Support objective setting and oversee project management across the team
- Lead cross-functional teams locally and globally to help improve processes and to leverage the business potential for GTR
When you fit in with us
Seasoned Marketeer with strong track record in Brand Marketing within a premium, fast-paced (FMCG) environment and particularly in Product Development.
- Minimum of eight years' relevant brand marketing experience in leading FMCG companies and ideally within the Chocolate category
- International work experience and exposure
- Product development and Brand Strategy experience
- Entrepreneurial spirit with good communication, negotiation and project management skills
- Confident, assertive self-starter with a drive for results and highly motivated to deliver over expectations
- Ability to work under pressure and meet tight deadlines with attention to detail
- Strong strategic thinking ability and sharp analytic and data interpretation skills
- Solid financial and commercial/sales acumen
- Highly organized with attention to accuracy
- Ability to plan and manage multiple projects simultaneously
- Knowledge of and proficiency in Microsoft Office and relevant software applications used (IRI/Nielsen/Sales Panels)
- Strong leadership and interpersonal skills
- Ability to manage cross-functional teams efficiently and effectively
- Ability to work within a team to foster collaboration in a fast-paced environment
- Willingness to travel 20% of time
Our extras
- Well-being
- Development
- Mobility and flexibility
- Family-friendly environment - properly insured
- Diversity and inclusion
- Perks and leisure activities
We have many extras to offer. You can find out more on our career page and in a personal interview. About us
We make the world a sweeter place.
We are currently represented in over 120 countries, with headquarters in Kilchberg. Our main markets are Europe and North America. Furthermore, Lindt & Sprüngli is accessible from every corner of the world thanks to its extensive global network of distribution partners, subsidiaries and almost 500 of its own Lindt boutiques.
Over 1000 dedicated people work at the Kilchberg, Altendorf and Olten sites. Every single one of us is important. Together as the Lindt team, we give our best every day and make the difference.
Contact
Interested? Then show us your best side. Margarita Battalova is looking forward to your online application.
Margarita Battalova
HR Administrator
