Brand Manager Specialty Care & Respiratory (m/f/d)

Brand Manager Specialty Care & Respiratory (m/f/d)

We are seeking a motivated and dynamic Brand Manager Specialty Care & Respiratory (m/f/d) to join our team.

This role will lead the development and execution of strategic plans for new assets and indication across multiple speciality groups, ensuring alignment with both global and local marketing strategies to meet patients' and customers' needs while driving strong performance in a competitive market.

The Brand Manager will collaborate closely with the sales force and first-line sales managers to create and implement impactful, customer-centric materials and omnichannel user journeys, with a particular emphasis on optimizing the digital channel mix for brand promotion.

Furthermore, the Brand Manager will foster a collaborative and values-driven work environment by embodying GSK's core values of Patient Focus, Transparency, Respect, Integrity, Courage, Accountability, Development, and Teamwork, while driving performance and innovation to meet the ambitious goals of GSK Switzerland.

Key Responsibilities:

• Define product strategy, including positioning, messaging, go-to-market approach, and operational planning across channels.
• Lead localization and creation of commercial assets to support sales and marketing execution.
• Manage A&P budget and collaborate on long-term financial planning with finance and senior leaders.
• Drive cross-functional collaboration with medical, regulatory, marketing, sales, access, and supply chain teams to ensure seamless execution.
• Prepare for key launch milestones (e.g., launch readiness reviews) and inspire the organization through engaging internal communication.
• Represent Switzerland in global brand team discussions to ensure local needs are met and competitor strategies addressed.
• Develop competitor readiness strategies and support tailored customer segmentation and communication.
• Ensure compliance with GSK Code, Pharmakodex, and internal frameworks for customer experience and user journeys.

Qualifications & skills:

• Pharmaceutical industry experience with Launch Excellence, Sales, and Marketing expertise.
• Strong business acumen, including budget management, financial forecasting, and operational planning, with a focus on setting and tracking KPIs to measure impact.
• In-depth understanding of the Swiss healthcare system and external environment.
• Excellent communication skills with the ability to inspire and influence senior stakeholders.
• Cross-functional collaboration experience and strong project management skills.
• Entrepreneurial mindset with a test-and-learn approach to drive continuous improvement and innovation.
• Fluent in German and English; French is a plus.
• Familiarity with Swiss Pharmakodex and experience developing compliant content aligned with industry standards.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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