Manager - Product Marketing

JOB NUMBER: JB04196

VACANCY NUMBER: ADV05117

SHARE: https://www.careers.msccruises.com/vacancy/ADV05117/manager-product-marketing-miami

ORGANIZATION: MSC Cruises INC.

BUSINESS AREA: Office

LINE MANAGER: Director, Social Media & Product Marketing

MSC Cruises U.S. is recruiting for a Product Marketing Manager. This position will lead Product Marketing for MSC Cruises U.S. and serve as a subject matter expert for key products with the goal of ensuring marketing materials are accurate across channels, up to date and optimized for the U.S. market.

• Develop robust product briefs to support key products
• Collaborate with key stakeholders in Geneva headquarters to gather key content and localize the information for the U.S. market.
• Activate and manage the development of integrated marketing campaigns to maximize demand for key products and need focus areas.
• Monitor deployment and itinerary changes and identify the impact on product briefs and channel communications. Refresh materials to ensure channel owners are consistently supporting the most accurate products.
• Assist with the positioning of new ship launches, the creation of key milestones which outline critical opportunities for channel support, and track channel placements via a communications plan.
• Track the competitive activity of new ship launches, industry trends, and key deployment changes. Create and distribute a weekly summary to key stakeholders.
• Support marketing channel owners to ensure relevant terminology, product names, and cruise terminology are reflected and maintained across channels.
• Fluent in English; oral, and written skills.
• B.S. Degree in Marketing, equivalent education, minimum of 5-7 years of relevant Product experience

– cruise line experience is preferred, though not required.

• Proficient with Microsoft Office (Word, Excel, and PowerPoint).
• Strong organizational skills and the ability to assemble and develop internal tools and assets for communications usage while coordinating across multiple departments.
• Possess strong critical thinking skills, the ability to analyze facts, and convert them into conclusions and solutions.
• Passionate about product facts, features, amenities, etc., and how it translates to the guest experience.
• Ability to balance various priorities simultaneously in a high-paced environment.
• Ability to build diverse collaborative relationships internally and externally.

Authorized to work in USA

• Must have Greencard or USA Passport

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In the course of our recruitment and selection process, we may make your Personal Information available to third parties such as recruitment agency, intermediaries and other business partners.