Head of SEO (f/m/d) | 80-100% | Hybrid working model | Zürich, Switzerland

Company Description

Welcome to SMG Swiss Marketplace Group AG

SMG Swiss Marketplace Group AG simplifies lives with innovative digital solutions, transforming industries since its formation in 2021 through the merger of Scout24 Switzerland and TX Markets. Operating across real estate, automotive, general marketplaces and finance & insurance, SMG thrives on its core values: Better Together, Aim High, and Act Responsibly.

Meet the team!

At SMG, our strength lies in our people. Meet some of the team members who you could work with:

• Sarah Safri - Group Director Marketing -  LinkedIn
• Joël Bühler - Head of Marketing Intelligence & Technology -  LinkedIn
• Nagore Fernandez - Head of Digital Campaign Management -  LinkedIn
• Roger Tschallener - Head of Marketing Strategy & Branding -  LinkedIn

Job Description

Your Mission 

We are seeking a visionary and results-driven Group Head of SEO to lead our organic growth strategy across our portfolio of leading Swiss marketplaces. In this critical leadership role, you will define and drive the group-wide SEO vision, ensuring our platforms achieve and maintain top organic search rankings. Moreover, we want you to lead SMG to the new AI-first world where GEO / AEO is increasingly important.

You will be the central point of contact for all things SEO, providing strategic direction and leadership to cross-functional teams. A key part of your mission will be to effectively communicate the SEO roadmap, performance metrics, and strategic plans to senior stakeholders, ensuring alignment and demonstrating clear business impact. You will foster a culture of innovation, developing cutting-edge solutions that solve user problems and drive sustainable, long-term organic traffic growth. Your responsibilities will evolve as we grow.

Qualifications

What will you bring to the ride? 

1. Extensive SEO leadership experience: 8+ years of experience in SEO, with at least 3 years in a leadership role, managing SEO for large-scale, high-traffic websites, preferably within the marketplace or classifieds sector.
2. Strategic vision: A proven track record of developing and executing a successful, long-term SEO strategy that delivers significant business results and competitive advantages.
3. Technical SEO mastery: Deep expertise in all facets of SEO, including technical SEO (crawling, indexing, rendering, ranking) and content strategy. Experience with large-scale site migrations and re-platforming is essential.
4. Data-informed decision making: A highly analytical mindset with the ability to translate complex data into actionable insights and strategic recommendations. Proficiency with major SEO and analytics tools (e.g., Google Analytics, Search Console, Semrush, Ahrefs, Screaming Frog).
5. Stakeholder influence: Exceptional communication and presentation skills, with the ability to articulate a clear vision and influence stakeholders at all levels, from engineering teams to C-level executives.
6. Inspirational leadership: Proven ability to lead, mentor, and inspire both direct and indirect teams to achieve ambitious goals in a fast-paced, agile environment.
7. Business acumen: A strong understanding of business models, with the ability to connect SEO initiatives directly to revenue and business objectives.
8. Educational background: A Bachelor’s or Master’s degree in Computer Science, Marketing, Business, or a related field.
9. You speak English fluently.

We value the skills you bring and your ability to learn quickly, so don’t worry if your career path has been unique.

Additional Information

What do we offer?

• 6 weeks of holidays (with the possibility to buy up to 10 additional days)
• 40-hour week
• 18 weeks of maternity leave and 6 weeks of paternity leave. Also applies in cases of adoption
• Flexible working arrangements (we strongly value work-life balance) 
• Access to mental health, well-being, and counselling platforms
• Swiss transport system half-fare card and travel first class by train between SMG sites in Switzerland

Recruitment Process

We believe hiring is a two-way street, where both parties get to know each other. Here's what you can expect:

1. Technical Interview (45min)
2. Case Study Interview (60min with 1-3 hours pre-work)
3. Culture Fit Interview (30min)
4. Meet the Team (30min)

At SMG, we value unique perspectives and believe in the potential of every individual. We welcome applicants from all backgrounds and encourage you to apply, even if you don’t meet every requirement. Together, we grow skills, embrace differences, and make an impact.

Apply now
To take this opportunity, send us your detailed CV and feel free to add any supporting documents we need to look at in order to understand that you are the perfect fit.

About Us

SMG Swiss Marketplace Group AG. is a pioneering network of online marketplaces and cutting-edge European digital company that simplifies people’s lives with innovative products.

SMG Swiss Marketplace Group AG. provides customers the best tools to meet their life decision needs. The portfolio includes Real Estate ( ImmoScout24 ,  Homegate ,  Flatfox ,  alle-immobilien.ch ,  Immostreet.ch ,  home.ch ,  Publimmo ,  Acheter-Louer.ch ,  CASASOFT ,  IAZI ), Automotive ( AutoScout24 ,  MotoScout24 ), General Marketplaces ( anibis.ch ,  tutti.ch ,  Ricardo ) and Finance & Insurance ( FinanceScout24 ,  moneyland.ch ).
The company was founded in November 2021 by TX Group AG, Ringier AG, La Mobilière and General Atlantic.