Lyca Mobile’s mission is to connect friends and family around the world. As the world’s biggest international mobile virtual network operator (MVNO), Lyca Mobile provides low-cost, high-quality data and voice services to over 15 million customers across 22 countries. Founded in 2006, Lyca Mobile continues to grow rapidly and welcomes a new customer to its family every two seconds.

To strengthen our marketing team with your commitment and eagerness to drive our message forward and facilitate the achievement of our goals.

Your core responsibilities

• SEO and SEM Optimization: Optimize website content and manage pay-per-click campaigns to improve search engine rankings, increase organic traffic, and generate quality leads.
• Website: Further improve the website and its content.
• Social Media Management: Develop and execute paid and organic social media campaigns to amplify brand messaging, foster community engagement, and drive lead generation efforts.
• Email/SMS Marketing: Plan, execute, and analyse email marketing campaigns to nurture leads, promote product/service offerings, upselling, and support customer retention initiatives.
• Analytics and Reporting: Utilize analytics tools to track key performance metrics, evaluate campaign effectiveness, and provide actionable insights for continuous optimization and improvement.
• Collaboration and Cross-Functional Support: Collaborate with internal teams, including Sales, Product Management, Brand and Communications, Customer Value Management and Digital Marketing & Sales Operations teams to ensure alignment of marketing initiatives with overall business goals and objectives.
• Market Research and Competitive Analysis: Stay abreast of industry trends, competitor activities, and market dynamics to identify opportunities and inform marketing strategies and tactics.
• Content Creation and Management: create compelling and relevant content across various digital platforms, including website, blog, social media, email campaigns, and more, to engage target audiences and drive brand awareness.
• Tracking and analysing trends in the digital marketing landscape and implementing them in your own strategy.

Your experience and qualifications

• Ideally, a Bachelor's degree in Business Administration, Marketing, Communications, or a related field. Master's degree is a plus.
• Proven experience in digital marketing roles with Performance, digital and search engine marketing – preferably in small, modestly staffed companies.
• Deep understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing to drive lead generation, community engagement and sales.
• Proficiency in digital marketing tools and platforms, such as Google Analytics, Meta Ads Manager, Google Ads, Google AdWords, website CMS, social media, SEO website crawler, Linkedin Ads Manager, etc.
• Interesting to support POS marketing during a transition period.
• Excellent written and verbal communication skills in English and German. Every other language is a plus.
• Team player with the ability to thrive in a fast-paced, small team in a dynamic environment and manage multiple tasks/projects simultaneously.
• You work in a structured manner and are well organized.
• You work purposefully, independently and you are a team player.

Our offer

• An exciting challenge in a young and dynamic team
• Respectful and open communication and cooperation
• Above-average creative freedom and room for your own ideas
• A collegial, positive and goal-orientated team and short decision-making processes
• A dynamic working environment in a growing organization
• An attractive location close to the railway station in Zurich-Altstetten

If you are passionate about digital marketing, thrive in a dynamic and challenging environment, and are eager to be part of a diverse, forward-thinking team dedicated to this mission, we would love to hear from you. Please apply now to join us on our journey to redefine mainframe modernisation in the digital age!