Swiss Wine Promotion AG

Putting Swiss wines in the spotlight – that, in a nutshell, is the mission of Swiss Wine Promotion (SWP). SWP is the national promotion body for Swiss wines and is tasked by the Interprofession de la Vigne et des Vins Suisses (IVVS) with enhancing the image of Swiss wine at home and abroad. SWP develops and implements marketing, communication, public relations and image promotion strategies. SWP's activities help to position Swiss wine as a product with high added value and to promote value creation throughout the wine industry. SWP promotes the age-old traditions, know-how, and diversity of the six wine-growing regions. To this end, SWP communicates under the Swiss Wine brand.