Zug Tourismus

Welcome to Zug – Switzerland's smallest and most picturesque canton and, in our opinion, the most beautiful spot in the heart of Switzerland. Zugerland, Chriesiland, Cryptovalley, tradition, mountains, lakes, and a vibrant mini global village with such an international vibe that people from well over 100 nations greet each other with a friendly “Grüezi” – Zug is truly unique. The famous sunset over Lake Zug is also legendary, with the sun sinking into the lake in spectacular shades of red as it bids farewell to the day. After seeing this sight, you will have fallen in love with Zug!" As the cantonal tourism organization, we are responsible for destination marketing and act as the central point of contact for meetings and events in the canton of Zug. With passion and enthusiasm, we create lasting experiences for our guests.