Digital Campaign Manager

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

The Position

We advance science so that we all have more time with the people we love.

Group Communications (GC) is responsible for creating a lasting positive image of Roche and is representing the company's voice on a Group level: we communicate Roche’s strategy and how we deliver on our purpose of “Doing now what patients need next” to Roche colleagues and external audiences.

Our communications vision is ambitious and simple: We inspire the world about Roche’s contribution to people’s health.

The Digital Communications team within GC is where innovation and collaboration converge to redefine healthcare communications. Our core mission is to vividly bring Roche’s strategy and purpose to life, leveraging a wide array of digital channels. From orchestrating compelling integrated campaigns to harnessing the power of digital platforms for deep insights, our work is integral to building trust with key stakeholders, enhancing our brand reputation, and creating a supportive ecosystem for our business.

The opportunity

As a Digital Campaign Manager, you will be an internal Social Media and Digital Marketing Channel consultant who orchestrates end-to-end support for an assigned business area within GC, from strategy to measurement.

In this role you will:

• Lead the design, implementation, and execution of best-in-class digital campaigns, as defined by the Senior Digital Strategy Manager

• Collaborate seamlessly with colleagues responsible for Experience / Communities / Intelligence / Capabilities, and external agencies

• Ensure transparency in planning across all digital campaigns from Corporate, Diagnostics, and Pharma business partners

• Through strategic consultancy, support Group Communications (GC) stakeholders through necessary change processes that enable GC to meet its ambitions, primarily the goal of delivering Fewer, Bigger, Better

• Ensure processes, guidelines, and best practices are relevant, up-to-date, and adhere to by GC’s digital campaigning guidelines

• Support colleagues in affiliate, regional, or other Global functions by embedding best practice guidelines and processes

• With the support of colleagues from Intelligence, ensure campaigns have appropriate KPIs, meet benchmarks and best practices, and are on-trend

Who you are

You are an expert in Communications Coaching, Outcomes Focus, and Audience Centricity. You bring 3+ years of relevant experience in digital campaign management with a great track record of engaging with audiences through organic and paid digital activities.

In addition, you bring:

• Detailed knowledge of all major digital platforms, including websites, Google, Meta, LinkedIn, YouTube, and Twitter

• A good understanding of benchmarking, KPIs and measurement of digital campaigns

• Experience in agency/vendor management with the ability to lead and influence agency partners

• Ability to present confidently with senior stakeholders

• Fluency in written and spoken English

Have we raised your interest? Then we look forward to your application until 7 July 2024.

Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Basel is the headquarters of the Roche Group and one of its most important centres of pharmaceutical research. Over 10,700 employees from over 100 countries come together at our Basel/Kaiseraugst site, which is one of Roche`s largest sites. Read more.

Besides extensive development and training opportunities, we offer flexible working options, 18 weeks of maternity leave and 10 weeks of gender independent partnership leave. Our employees also benefit from multiple services on site such as child-care facilities, medical services, restaurants and cafeterias, as well as various employee events.

We believe in the power of diversity and inclusion, and strive to identify and create opportunities that enable all people to bring their unique selves to Roche.