In short

Our vision is to create a Membership program that embodies our mission of igniting the human spirit, by offering unique impactful experiences for our members to engage in movement and community-driven initiatives, enhancing customer loyalty, and fostering social and environmental change.

As the Head of Membership, you will be at the forefront of transforming our membership program into a pivotal element of our business strategy. You will lead the development and execution of membership strategies that enhance customer retention, drive social and environmental impact, and contribute to our overall business growth. This role requires a blend of strategic thinking, marketing acumen, and a passion for building communities. Crucially, you will work in close collaboration with the Digital, Commercial, Product, and Marketing teams to ensure that all required elements are seamlessly integrated and optimized to support the membership program.

Your Mission

• Design and drive the On Member Program strategy and vision forward, with the customer needs and behaviours at the centre
• Align the strategy with the overall company priorities, liaising with relevant internal stakeholders at On
• Steer the decision making with core stakeholders, aligning it with company milestones tied to the GTM process
• Own the definition of Membership and connected measurements of success of the program (connected to the long term vision). Starting with growth of (monthly) active Members, to engagement, retention and loyalty of member cohorts
• Grow customer understanding, by connecting the Membership program to initiatives that help us understand our consumers, to tailor the best experiences to meet their needs
• Think strategically on how the Newsletter subscriber growth connects to the overall growth of Membership
• Take accountability for the success and growth of the On Member Program as well as connected cross-functional building blocks
• Align the strategic aspects of Membership, ensuring all aspects of the engine are in place for successful execution (Digital, Product, Marketing, Operations, etc)
• Spearhead initiatives that drive social and environmental change, aligning with our commitment to make a positive impact through our membership program
• Shape the program for the future. Growing from Digital into an Omni channel program, thinking through how resources around the program globally and regionally should evolve to set the program up for success
• Lead the Membership Program Manager, who is responsible for executing the strategy with the cross-functional teams