User Acquisition & Retention Manager 80-100%, (f/m/x)
Zürich
Key information
- Publication date:13 January 2026
- Workload:80 – 100%
- Contract type:Permanent position
- Place of work:Zürich
Job summary
comparis.ch is Switzerland's leading comparison platform, helping users find the best options. Join a transparent and dynamic team dedicated to user empowerment.
Tasks
- Develop and optimize user acquisition and retention strategies.
- Manage CRM campaigns throughout the user journey.
- Collaborate across teams to enhance the user experience.
Skills
- Several years of experience in CRM and marketing automation required.
- Strong analytical skills and data-driven mindset essential.
- Fluency in German and English needed for effective communication.
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About us
comparis.ch is Switzerland's leading comparison platform. For over 25 years, we have been comparing rates and services from health insurance companies, insurers, banks, and telecom providers, among others, and offer the largest Swiss online marketplaces for real estate and cars. With comprehensive comparisons, we create transparency and help our users make the right decisions for them. With over 80 million visitors per year, we are one of the most used websites in Switzerland. Nine out of ten people know us as the independent comparison platform of Switzerland.
Now that we have covered the company part, let's get to the point: Our marketing team needs your support!
What you will do
As a User Acquisition & Retention Manager, you are responsible for building and further developing our cross-selling, referral, and retention mechanisms across all Comparis products.
You ensure that one-time visitors become active Comparis users – and that they use several of our offers in the long term.
You will particularly take on the following tasks:
- Design, implementation, and optimization of email and CRM campaigns along the entire user journey (onboarding, activation, re-engagement, cross-selling)
- Building and operating referral and recommendation programs
- Close collaboration with product, sales, SEO, and performance marketing teams
- Planning and conducting A/B tests and funnel optimizations
- Definition, monitoring, and further development of key KPIs such as activation, return rate, cross-sell rate, and lifetime value
- Analysis of user behavior and derivation of concrete optimization measures
About us
What you will do
Your new team
Required Skills and Qualifications
What we expect from you
- Several years of experience in CRM, email marketing, marketing automation, or growth marketing
- Experience with CRM or marketing automation tools (Iterable, Lytics, Zoho)
- Very good understanding of customer journeys, funnels, and conversion optimization
- Experience with tracking, analytics, and BI tools (e.g., Google Analytics, Looker Studio, Tableau)
- Structured, analytical, and data-driven working style
- High initiative with a pronounced hands-on mentality
- Team player and enjoyment of cross-departmental collaboration with marketing, product, UX, data, and commercial teams
- Very good German and English skills, both written and spoken
What you bring with you
What we expect from you
Nice to Have
Your new team
Our Benefits
Our Benefits
In return, here is what you can expect from us
As a User Acquisition & Retention Manager, you have the opportunity to build and actively shape a central new growth function at Comparis. You work in an environment with flat hierarchies, fast decision-making processes, and a lot of autonomy. We live a culture of transparency, respect, and trust. Lifelong learning is a matter of course for us – we promote continuous development at both individual and team levels.
Additionally, we offer a 40-hour workweek with flexible working hours as well as the possibility of home office and remote work.
In return, here is what you can expect from us
Convinced?
Then don't hesitate and apply for our position today. If you have any questions, Daphne, our People Management Leader, will be happy to assist you. We look forward to your application!
Note for recruiters: For this position, we only consider direct applications.
