Marketing Manager in CRM & Personalization
BRACK.CH AG
Mägenwil
Key information
- Publication date:11 October 2025
- Workload:100%
- Place of work:Mägenwil
What to expect
- You develop our CRM strategy and lifecycle models, prioritize target groups, identify cross- and upselling potentials, and derive concrete measures based on KPIs and market trends
- Independent management of CRM, personalization, and MarTech projects with coordination of interdisciplinary teams within the project work as well as close collaboration with IT, Commercial, Digital, and external partners
- Design and implementation of personalized CRM campaigns as well as ensuring a consistent personalization strategy across all channels
- Participation in the further development of the MarTech landscape (e.g., automation, personalization, AI-based solutions) and interface to IT for implementation and integration of new tools
- Coordination with internal and external stakeholders, moderation of working groups and project meetings, and presentation of concepts and roadmaps at management level
- Close collaboration with Marketing, IT, Product Teams as well as Controlling & Insights, Loyalty Marketing, and Market Research as an interface between departments
What you bring
- Completed studies in business administration, (digital) marketing, CRM, business informatics, or comparable; specializations in CRM systems, marketing automation, data-driven marketing, or agile project management are an advantage
- Several years of professional experience (3–5 years) in a comparable position, proven project management experience with IT/MarTech reference, solid knowledge of CRM/automation tools, customer journey frameworks or personalization concepts, as well as experience in e-commerce or retail
- Strong strategic thinking with the ability to translate customer insights and data as well as market developments into effective measures
- Solid project management experience in CRM/MarTech/personalization with strong coordination and time management skills
- High personal responsibility with an eye for optimization potentials as well as pronounced communication skills in dealing with stakeholders, including persuasiveness in meetings and lateral leadership skills in projects
- Strong team skills in cross-functional structures as well as curiosity and willingness to learn new tools, trends, and methods in CRM & personalization
- Very good German skills, English skills are an advantage
Benefits
Are you interested or do you have further questions?
Eveline Icobas is happy to assist you with any questions.
About us
"Together we shape the trade of tomorrow" Brack.Alltron employs around 1300 people and generates over one billion in sales. The company exists because one person had the courage to find new ways and take them. Our success story shows that something great is created by each individual together, and we love our uniqueness. We set ambitious goals, and it is very important to us that we act responsibly, support and challenge each other, and enjoy what we do every day.
Our hiring process
- You create your profile in our career portal and apply directly online for the advertised position.
- You will immediately receive a confirmation of receipt and within a maximum of 10 working days you will receive feedback on the next steps.
- While you show us your patience, we take personal time to review your application and define the next steps.
- Your documents convince us, then we get to know each other via live video call or in a personal interview.
- The "match" is mutually confirmed. Then we go into the second interview round where you get to know your future workplace and the team.
- YES – we have decided on each other! The employment contract will be sent to you digitally and after signing the contract you will receive access to our internal communication channels and at the same time we prepare your onboarding process.
