Lead SEM & Web Analytics

XLCH AG

Suhr

Key information

Publication date:06 August 2025
Workload:100%
Place of work:Suhr

Job summary

Pfister aims to bring products into every Swiss home. Join us in this mission!

Tasks

Develop and implement SEM strategies (SEA/SEO) for visibility.
Manage budget and lead a team of 3.5 employees effectively.
Oversee Google Ads, Microsoft Ads, and web analytics processes.

Skills

Several years of experience in SEA, SEO, and web analysis required.
Strong analytical skills and proficiency in Google Analytics.
Excellent communication skills in German and English.

Is this helpful?

At pfister, we pursue a vision: We want to move into every Swiss home with our products. For this, we are looking for energetic support. Help us bring the approximately 100,000 products from our range into the homes of our customers. Whether in one of the 18 branches or at the headquarters in Suhr: You can expect a unique environment, working with appealing products, and last but not least, appreciation and respect for your commitment. Around 1,400 people already work at pfister today - will you join soon?

To strengthen our eCommerce team in Suhr (AG), we are looking for a Lead SEM & Web Analytics

Lead SEM & Web Analytics

In this demanding role, you and your team are responsible for the development and implementation of the SEM strategy (SEA/SEO) as well as web analytics.

Ensuring the organic and paid visibility of pfister (SEA/SEO)
Budget planning and responsibility
Technical and personnel leadership of a team of 3.5 employees
Responsibility for SA360 and GA360
Management of the Google Merchant Center and the feed management tool
Responsible for the operational implementation and management of Google Ads and Microsoft Ads
Ensuring web tracking including the development of dashboards for various stakeholders
Creation of analyses and reports on the performance of digital channels including competitor analyses
Interface and leadership of external agencies

You bring with you

You have several years of professional experience in SEA, SEO, and web analytics in eCommerce
You have several years of strategic and operational experience in SEA
In-depth knowledge of common SEO and SEA tools, Google Analytics, and Looker Studio
Experience with feed management tools (e.g., Channable)
Good analytical skills
Good oral and written German and English skills
You are a team player, proactive, and characterized by an independent and reliable way of working
High flexibility and openness to change