BRACK.CH AG
Mägenwil
Yesterday
Digital Journey Manager
- Publication date:02 December 2025
- Workload:100%
- Place of work:Mägenwil
Job summary
Join Brack.Alltron, a leading company in retail innovation! Enjoy a dynamic work atmosphere with growth opportunities.
Tasks
- Manage marketing campaigns focusing on the customer journey online.
- Develop comprehensive customer journeys to guide behavior effectively.
- Analyze customer behavior and optimize touchpoints from interaction to conversion.
Skills
- Higher education in Marketing, Business, or related fields required.
- Experience in customer journey management or digital marketing needed.
- Strong communication and project management skills essential.
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About the job
What to expect
- Management of marketing campaigns with a focus on developing the customer journey in the online shop and newsletter, defining relevant touchpoints, and creating targeted content in collaboration with the campaign team and relevant stakeholders
- Development and implementation of holistic customer journeys to specifically steer customer behavior along defined campaign goals
- Identification, design, and continuous optimization of relevant touchpoints from the first interaction to conversion
- Analysis of customer behavior and visualization of the digital journey to identify weaknesses and improvement potentials
- Measurement, testing, and data-driven optimization of the customer journey for marketing campaigns in collaboration with Analytics & Insights
- Creation and management of landing pages (e.g., microsites, topic pages) including logic, rule sets, and gatekeeper function
- Close collaboration with interdisciplinary teams, stakeholders, and external agencies (SPOC)
What you bring
- Higher education in marketing, business administration, or a related field (university, university of applied sciences, college)
- Experience in customer journey management or digital marketing
- Understanding of cross-channel touchpoints and data-driven campaign management
- Strong ability to coordinate and align with various stakeholders as well as efficient project management in interdisciplinary teams. Creativity, enthusiasm for innovation, and conceptual thinking
- Strong communication skills, teamwork, and service orientation
- Very good German language skills
Benefits
Are you interested or do you have further questions?
Eveline Icobas is happy to assist you with any questions.
About us
"Together we shape the trade of tomorrow" Brack.Alltron employs around 1300 people and generates over one billion in sales. The company exists because one person had the courage to find new ways and take them. Our success story shows that through each individual, something great is created together, and we love our uniqueness. We set ambitious goals, and it is very important to us that we act responsibly, support and challenge each other, and enjoy what we do every day.
Our hiring process
- You create your profile in our career portal and apply directly online for the advertised position.
- You will immediately receive a confirmation of receipt and within a maximum of 10 working days you will get feedback on the next steps.
- While you show us your patience, we take personal time to review your application and define the next steps.
- If your documents convince us, we get to know each other via live video call or in a personal interview.
- The "match" is mutually confirmed. Then we proceed to the second interview round where you get to know your future workplace and the team.
- YES – we have chosen each other! The employment contract will be sent to you digitally and after signing the contract you will receive access to our internal communication channels and at the same time we prepare your onboarding process.
