PhD Position in Marketing Management and Consumer Behavior (m/w/d)

About the job

Are you interested in the intersection between technology and marketing? Do you want to research cutting-edge topics at the intersection of marketing theory and practice and generate new knowledge? Then we are your perfect fit! We are a young and highly motivated team (chair: Prof. Dr. Reto Hofstetter) offering a research environment with excellent infrastructure, stimulating atmosphere, and superior funding. We undertake a variety of ambitious research projects in cooperation with international top international universities (e.g., Columbia or Stanford University) and leading companies.

• Conduct independent research at the intersection of consumer behavior, marketing and technology (e.g., AI, Blockchain, AR/VR, Social Media).
• Apply and develop consumer behavior theory in the context of new technologies in marketing.
• Conduct empirical research using online experiments/surveys (e.g., Qualtrics and Prolific) and conduct statistical data analyses using Python or R.
• Collaborate on ambitious (top-journal) research projects and contribute to academic papers.
• Publish results in top-tier scientific journals and present findings at international conferences across Europe and North America.
• Partner with leading Swiss and international companies in applied research projects at the intersection of technology and marketing.
• Continued training at international institutions (e.g., GSERM, University of Michigan, ESADE, etc.) to develop your career.

• An above-average degree in business administration, economics, psychology, computer science, data science, or related fields
• Strong interest in scientific questions related to the fields of digital marketing and technology/AI in marketing
• A high level of personal initiative and goal orientation
• Excellent command of written and spoken English
• Proficiency in statistics and basic coding skills in R/Python
• Exceptional analytical and conceptual abilities

"A place where knowledge is created" - As one of Europe's leading universities of economics and business administration, the University of St.Gallen (HSG), Switzerland, is committed to the education of over 10'000 students. The HSG is one of the largest employers in the region and provides an attractive and innovative environment for more than 3'500 researchers, educators and professional staff.