WILHELM AG
Key information
- Publication date:27 January 2026
- Workload:100%
- Contract type:Permanent position
- Place of work:Bern
Job summary
Join PB Swiss Tools and shape impactful marketing strategies. This is a chance to elevate the brand's global presence.
Tasks
- Lead marketing initiatives to enhance brand visibility and engagement.
- Develop and implement comprehensive corporate-brand strategies.
- Oversee digital content and optimize marketing campaigns across channels.
Skills
- Experience in strategic marketing and team leadership required.
- Strong analytical skills to monitor and optimize marketing performance.
- Proficiency in digital marketing and content strategy development.
Is this helpful?
«Shape marketing with impact. You develop campaigns that make the Swiss precision of PB Swiss Tools visible worldwide.»
For over 145 years, we have stood for innovation, precision, and reliability in the manufacture of quality tools and certified medical products. Development and production take place exclusively in Switzerland – with 100% manufacturing depth, a clear quality culture, and long-term responsibility towards our employees, the region, and the market.
We are looking for a position starting May 1, 2026, or by arrangement in Wasen in the Emmental for a
Together with the CCO, you are responsible for the strategic direction of marketing and independently and effectively implement measures. You lead the marketing team and promote a culture of creativity, collaboration, and performance. Your goal: increase brand awareness, strengthen customer loyalty, and expand international positioning.
You develop the corporate brand strategy and ensure brand identity in all relevant markets. In doing so, you shape the content strategy and drive the marketing of new products across all channels. You coordinate cross-departmental projects with product development and sales to successfully implement campaigns for e-commerce, social media, and influencers. You continuously monitor the performance of content and digital channels, analyze results, and derive optimizations. You design the social media presence, promote community building, and ensure authentic brand communication.
In addition, you are responsible for the website content and increase its visibility through targeted measures. You manage budgets, coordinate external agencies, and ensure efficient implementation. Furthermore, you drive the digitization of processes and use new technologies for greater efficiency. With your commitment, you position PB Swiss Tools as a leading brand for Swiss precision and make the company's innovative strength visible.
Your profile
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WILHELM AG
Zeughausgasse 14
3011 Bern
+41 31 318 90 00
