CRM & Data Manager 80-100% (m/f/d)

About the job

CRM & Data Manager 80-100% (m/f/d)

Oswald Nahrungsmittel GmbH is a dynamic and successful company based in the canton of Zug and a subsidiary of the globally operating Unilever group. Our passion is the development of excellent products that we distribute throughout Switzerland. Through our own production and the use of the highest quality raw materials, we can guarantee products of the best quality. Our promise is to create elegant and simple enjoyable taste experiences that always succeed. We are proud of our Swiss origin, which stands for premium quality, passion for taste, and excellent service.

If you want to seize the opportunity to work in a dynamic environment where quality and customer satisfaction are at the center, then you are exactly right with us. Become part of our team and help shape the future of culinary enjoyment with us!

To strengthen our digital teams, we are looking for a CRM & Data Manager 80 - 100% (m/f/d) starting April 1, 2026 or by arrangement.

This role is central to the strategic development of company-wide customer relationship management as well as data and customer data strategy in an omnichannel environment. The focus is on the design, use, and optimization of customer data from core systems such as Microsoft Dynamics 365 Business Central, Magento, and the customer engagement platform MoEngage to enable personalized, automated, and measurable customer interactions along the entire customer journey.

Your tasks:

• CRM & Customer Data Strategy

  • Strategic development of the company-wide CRM and customer data strategy with a focus on omnichannel customer engagement, personalization, and automation.
  • Building, continuous optimization, and operational use of segmentations, target group logics, and customer journeys to increase campaign relevance and effectiveness.
  • Close collaboration with marketing, sales, IT, telesales, and customer care center to design and implement integrated, data-based CRM measures.

   

• CRM Platform & Product Ownership

  • Product owner responsibility for the customer engagement platform MoEngage in an agile environment, including backlog management, prioritization, and translating business requirements into user stories and features.
  • Ensuring stable operation and active participation in 2nd- and 3rd-level-support, including incident analysis, root cause identification, and coordination of solutions with external partners and developers.
     

• Data Architecture, Analytics & Insights

  • Responsibility for CRM-data architecture, data quality, and data usage as a basis for analytics, personalization, and marketing automation.
  • Technical management of the development of BI-reportings and dashboards in collaboration with data analysts and data engineers.
  • Analysis and interpretation of customer-, campaign- and usage data (e.g., segmentations, purchasing behavior, churn analyses) to derive data-based recommendations for action and to optimize customer experience and business performance.

   

• ERP Integration & Interface Management

  • Technical responsibility for customer data and CRM-processes across ERP (Microsoft Dynamics 365 Business Central), Magento, and MoEngage, including process and stakeholder management.
  • Design, testing, and continuous development of interfaces for CRM & customer data between ERP, Magento, and MoEngage in collaboration with internal departments and external implementation partners.

   

• Leadership & Change Management

  • Leadership, development, and coaching of the CRM- & data team (currently 3 employees) in the areas of campaign management, automation, personalization, and data analysis.
  • Support and accompaniment of change- and transformation processes, including the introduction of new tools, processes, and ways of working as well as conducting training sessions.

  Your profile:

• Completed studies in business informatics, data analytics, digital business, business administration, or a comparable field.
• Several years of experience in CRM-, customer-data- or marketing-automation-environment, ideally in an omnichannel or e-commerce context.
• Experience as a product owner or in a comparable interface role between business and IT (backlog management, requirements engineering).
• Very good understanding of CRM-data architectures, data quality, and customer data processes.
• Experience working with BI-/analytics-teams and the ability to translate analytical results into concrete business recommendations.
• Solid understanding of data-driven marketing- and sales processes (segmentation, customer journeys, campaign logic).
• Strong analytical thinking skills, structured working style, and high solution and implementation orientation.
• Experience in leading CRM or data teams as well as managing external partners.

Experience in the following areas is a great advantage:

• Practical experience with CRM or marketing automation systems such as MoEngage, HubSpot, or Salesforce Marketing Cloud.
• Experience in the ERP environment, ideally with Microsoft Dynamics 365 Business Central, including interface and integration projects.
• Knowledge of the e-commerce environment (e.g., Magento data models, purchasing behavior, conversion analyses).
• Experience with BI dashboards, KPI systems, and reporting governance.
• Know-how in customer analytics, churn analyses, or personalization logics.
• Experience in transformation or change projects.

Languages

• Fluent German
• Very good English skills, spoken and written
• French and Italian are an advantage

We offer you:

• Careful onboarding in your new area of responsibility
• Very interesting and varied tasks with room for initiative
• Work in a lively and motivated environment
• 5-day week (40-hour week at 100% workload)

This role combines strategic CRM thinking, data competence, and leadership in a central key position. You actively shape the further development of the CRM and data strategy of a Swiss company and influence how customer data is used company-wide. Your work has direct impact on customer experience, campaign success, operational efficiency, and revenue development.

Have we sparked your interest?

For questions, Ms. Simone Jungo is happy to assist you at Tel. 041 528 41 60.

Oswald Nahrungsmittel GmbH, Human Resources, Hinterbergstrasse 30, 6312 Steinhausen, www.oswald.ch

Additional Information

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