Lead Performance Marketing

About the job

• You are fully responsible for the strategic and operational management of performance marketing with a clear focus on revenue, leads, and ROI

• Professional and disciplinary leadership as well as further development of the performance marketing team

• Establishment of a strong full-funnel strategy with the Media & Campaigning teams

• Your role includes the strategic and operational management of all relevant performance channels (SEA, Display & Video, Social Media Advertising)

• Responsibility for the holistic SEO strategy to sustainably increase organic traffic

• Comprehensive budget responsibility including planning, monitoring, reporting, and forecasting of all relevant KPIs

• Data-driven analysis, interpretation, and derivation of recommendations for action for management

• Leading selection of new performance channels, allocation of test budgets, and definition of the optimal marketing mix

• Close collaboration with internal departments as well as external agencies and technology partners

• Active monitoring of market trends, platform, and algorithm changes to ensure competitiveness

• You have a completed degree (Bachelor or Master) in business administration, marketing, communication sciences, or a comparable analytical field.

• At least 5 years of professional experience in performance marketing, including at least 2 years in a leadership or team responsibility role

• Proven experience in the strategic and operational management of large budgets across SEA, social ads, and programmatic advertising

• Very good knowledge of Google Ads, bid management, scripting, as well as DSPs like DV360

• Solid understanding of SEO (technical, content, GEO)

• Excellent knowledge of web analytics and reporting tools (e.g., GA4, Adobe Analytics, Looker Studio, or Tableau)

• Experience in A/B testing, conversion rate optimization (CRO), and landing page optimization

• Very good German and English skills, both written and spoken

• Strong analytical, strategic, and conceptual skills with a high affinity for data

• Leadership personality with a hands-on mentality, strong result orientation, as well as willingness to innovate and learn

• You create your profile in our career portal and apply directly online for the advertised position.
• You will immediately receive a confirmation of receipt and within a maximum of 10 working days you will receive feedback on the next steps.
• While you show us your patience, we take the time to personally review your application and define the next steps.
• If your documents convince us, we get to know each other via live video call or in a personal interview.
• The "match" is mutually confirmed. Then we proceed to the second interview round where you get to know your future workplace and the team.
• YES – we have decided on each other! The employment contract will be sent to you digitally and after signing the contract you will receive access to our internal communication channels and at the same time we prepare your onboarding process.