Head of Marketing & Communication 90 – 100%

• In this role, you are responsible for the strategic positioning, brand management, and marketing of the Lucerne University of Applied Sciences and Arts across all its academic and service areas.
• Together with around 50 employees in seven teams, you ensure that HSLU has a strong, consistent, and efficient presence across all stakeholder groups.
• A special focus is on the successful recruitment of students, continuing education participants, and research partners.
• You steer the development and implementation of the overarching M&C strategy, manage the budget with personnel and material cost responsibility, and ensure a strong anchoring of the university in its environment through professional stakeholder management.
• You strengthen the university sustainably by establishing it as a relevant and trustworthy partner in education, research, and society.
• As a member of the university management, you actively contribute to the strategic development of HSLU and bring in the perspective of marketing and communication. You are also a member of the Board of Trustees of the HSLU Foundation.

• You have a university degree (university or university of applied sciences), complemented by advanced training in marketing and communication.
• You bring several years of leadership experience in a comparable role with overall responsibility for the comprehensive area of tasks.
• You have proven expertise in brand management, content marketing, and lead management as well as in internal and external communication.
• In addition, you have very high digital competence and an excellent understanding of contemporary product and service marketing. You understand that the mandate goes beyond classical marketing.
• Your thinking is entrepreneurial and networked. You are characterized by innovative strength and are skilled at translating ideas into viable concepts and successfully managing complex change processes.
• With foresight and a sense for developments, you recognize relevant trends early, derive opportunities from them, and consistently use them for the further development of the university.
• With your confident appearance and negotiation skills, you succeed in involving and convincing different stakeholder groups.

• A leadership and shaping role that is as unique as it is challenging in the exciting and diverse environment of a university of applied sciences.
• You shape and further develop the areas of Marketing & Communication together with a committed, competent, and motivated team.
• In this role, you encounter new topics and people from education, business, politics, culture, and society every day – a diversity that inspires and moves.
• Your workplace is located near the train station in a central location in the city of Lucerne.

As the largest educational institution of the six Central Swiss cantons, the Lucerne University of Applied Sciences and Arts is at the pulse of the times with its offerings. Forward-looking and innovative, nationally and internationally, we impart knowledge. Join us and become part of our shared, sustainable future.