Marketing Manager Sun at the Lake

Job summary

Join our dynamic team at Boutiquehotel Sonne, a leading hotel brand. Enjoy opportunities for growth and a vibrant work environment.

Tasks

Lead the rebranding initiative set to launch in September 2025.
Manage all marketing and communication activities in alignment with hotel leadership.
Oversee budget planning and optimization of marketing efforts.

Completed education in Marketing, Communication or Hospitality with a marketing focus.
Strong digital and social media marketing expertise, especially WordPress.
Excellent communication skills and a flair for brand storytelling.

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Your Profile

Completed training or studies in marketing, communication, or hospitality with a marketing focus
Several years of professional experience in marketing, ideally with an agency background and experience in brand management, rebranding, or website relaunch
Solid knowledge in digital and social media marketing as well as experience with content management systems (WordPress)
Strong sense of brand aesthetics, storytelling, and target group communication
Analytical and conceptual skills combined with creativity and organizational talent
Experience in budget responsibility and project management
Confident appearance, high communication skills, and enjoyment of cross-team collaboration
Willingness to work flexible hours including evenings or weekends

Your Tasks

Responsibility for the continuation and implementation of the rebranding (launch September 2025)
Strategic brand management of the boutique hotel Sonne in close coordination with the Senior Marketing & Communications Manager and the hotel director
Planning, control, and implementation of all marketing and communication activities in strategic and conceptual coordination with hotel management
Budgeting, monitoring, and optimization of marketing measures
Project management according to the marketing roadmap including scheduling and resource management
Ensuring compliance with the new CI/CD guidelines across all channels
Creation of reports and analyses on the performance of marketing and communication activities
Maintenance and optimization of the website (WordPress)
Maintenance of social media channels and implementation of online marketing measures (SEO/SEA/GEO/Meta)
Creation, dispatch, and monitoring of newsletters, flyers, menus, posters, and other promotional materials
Coordination and implementation of strategic partnerships
Main contact person for external service providers such as advertising agencies, graphic designers, printers, and photographers
Content creation for photo, video, and motion picture formats to support brand communication

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