Marketing Manager: Digital Journey
BRACK.CH AG
Mägenwil
Key information
- Publication date:24 July 2025
- Workload:100%
- Place of work:Mägenwil
Job summary
Join Brack.Alltron, a leading company shaping the future of commerce. Enjoy a collaborative and innovative work environment.
Tasks
- Manage marketing campaigns focusing on the online customer journey.
- Develop and implement holistic customer journeys to guide behavior.
- Analyze customer behavior and optimize touchpoints for conversions.
Skills
- Higher education in marketing, business, or related field required.
- Experience in customer journey management or digital marketing.
- Strong communication and project management skills essential.
Is this helpful?
This is what you can expect
- Management of marketing campaigns focusing on the development of the customer journey in the online shop and in the newsletter, defining relevant touchpoints, and developing targeted content in collaboration with the campaign team and relevant stakeholders
- Development and implementation of holistic customer journeys to effectively guide customer behavior along defined campaign goals
- Identification, design, and continuous optimization of relevant touchpoints from the first interaction to conversion
- Analysis of customer behavior and visualization of the digital journey to identify weaknesses and improvement potentials
- Measurement, testing, and data-driven optimization of the customer journey for marketing campaigns in collaboration with Analytics & Insights
- Creation and management of landing pages (e.g., microsites, topic pages) including logic, rules, and gatekeeper function
- Close collaboration with interdisciplinary teams, stakeholders, and external agencies (SPOC)
This is what you bring
- Higher education in marketing, business administration, or a related field
- 1–2 years of experience in customer journey management or digital marketing, ideally with a focus on customer-centric strategies and data-driven optimization
- Understanding of cross-channel touchpoints and data-driven campaign management
- Strong ability to coordinate and align with various stakeholders as well as efficient project management in interdisciplinary teams. Creativity, enthusiasm for innovation, and conceptual thinking
- Strong communication skills, teamwork ability, and service orientation
- Very good German language skills
Benefits
Are you interested or do you have further questions?
Eveline Icobas is happy to assist you by phone or electronically.
About us
"Together we shape the trade of tomorrow" Brack.Alltron employs around 1300 employees and generates over a billion in revenue. The company exists because one person had the courage to find and pursue new paths. Our success story shows that through each individual, something great is created together, and we love our uniqueness. We set ambitious goals, and it is very important to us that we act responsibly, support and challenge each other, and enjoy what we do every day.
Our hiring process
- You create your profile in our career portal and apply directly online for the advertised position.
- You will receive an immediate confirmation of receipt, and within a maximum of 10 working days, you will receive feedback on how to proceed.
- While you show us your patience, we take personal time to review your application and define the next steps.
- If your documents are convincing, we will get to know each other via live video call or in a personal conversation.
- The "match" confirms itself mutually. Then we go into the second round of interviews where you will get to know your future workplace and the team.
- YES – we have chosen each other! The employment contract will be sent to you digitally, and after the contract is signed, you will receive access to our internal communication channels, and at the same time, we will prepare your onboarding process.
