Growth Marketing Manager

About the job

The Weisse Arena Group in LAAX is a pioneer in alpine tourism and an enthusiastic community for unique mountain adventures. The group includes various hotel and gastronomy businesses, sports and rental shops, a ski, snowboard, and bike school, as well as a management and construction company. Our success? A motivated and committed team that lives its passion every day.

As a Growth Marketing Manager, you are the driving force behind our scalable online growth. Your focus is on the performance of social media and search campaigns (Meta, Google, Bing, TikTok, etc.) in the upper and middle funnel. You test hypotheses, continuously optimize customer journeys, reduce customer acquisition costs (CAC), and ensure measurable growth through data-driven experiments. In this role, you work closely with our content, multimedia, and product teams as well as our hotels and build a growth mindset within the organization.

• Campaign strategy & execution: Planning, implementation, and optimization of performance campaigns across Meta Ads, Google Ads, Bing, TikTok, and other channels; setup of target groups, budgets, and creatives.
• Experimentation & growth: Development and implementation of A/B tests and growth experiments to optimize conversions, customer journeys, and customer lifetime value; identification of new channels and trends.
• Reporting & analysis: Continuous measurement of KPIs such as CAC, click and conversion rates, and ROI; creation of reports, dashboards, and learnings for stakeholders.
• Collaboration & stakeholder management: Close coordination with content, sales and growth, product, and hotel teams; briefing agencies and partners and ensuring all involved understand the growth mindset.
• Budget & resources: Responsibility for the performance budget of hotels and tourism brands; efficient allocation of funds and forecasts for scaling.
• Process optimization: Building and improving marketing automation, tracking (e.g., GA4, Meta Pixel, server-side tracking), and internal workflows to enable rapid iterations.
• Completed studies in marketing, business, communication, or a comparable education.
• 3–5 years of experience in growth or performance marketing with proven success in setting up and scaling campaigns.
• Solid knowledge in paid advertising (Meta Ads, Google Ads, TikTok Ads), SEO/SEA, and marketing automation.
• Strong analytical understanding, experience with tracking and reporting tools (GA4, Looker Studio, Asana, etc.).
• Hands-on mentality and joy in testing, optimizing, and learning.
• Very good German and English skills in spoken and written form; additional languages are an advantage.

An attractive workplace amidst breathtaking mountain scenery is guaranteed. In addition, you have the opportunity to develop further in our dynamic, lively team and vibrant corporate culture. Look forward to numerous employee benefits, such as free mountain rides, discounts in our shops, hotels, and gastronomy businesses, as well as advantages for your family. Start your professional adventure now with the Weisse Arena Group by submitting your complete online application with a photo. We look forward to it.

Mountain Vision AG

Customer Experience & Communication

Daniel Loosli

www.weissearena.com I www.laax.com