Marketing & Communication Officer 40 %

The University of Bern offers over 120 continuing education programs. The Lifelong Learning Center (LLC) supports and advises the faculties and institutes of the university in the planning, organization, promotion, implementation, and evaluation of these programs and also offers its own continuing education opportunities.
One of the LLC's most important programs is the International Program for Development Evaluation Training (IPDET), which is implemented in close partnership with the Global Evaluation Initiative (GEI) of the World Bank. The goal of this program is to strengthen the monitoring and evaluation competence (M&E) of individuals from key stakeholder groups in developing countries. This is achieved through high-quality M&E training as well as the promotion of networking and knowledge exchange among participants. IPDET includes a summer course in Bern, online courses, and tailored in-house training for institutions. In 2025, in addition to the summer program on-site in Switzerland, at least two new regional or institutional training programs will be introduced. The LLC serves as the central contact point for all IPDET continuing education activities. As a central implementation partner of the GEI, IPDET contributes to the GEI's vision of strengthening monitoring, evaluation, and the use of evidence in developing countries.

We are currently looking for a Marketing & Communication Officer (40%)
with a preferred start date of November 1, 2025. This position is initially limited until December 31, 2027, with the possibility of extension upon successful implementation and further development of the program.

Marketing Strategy

• Annual communication and marketing plan: Updating and implementing an annual marketing and communication plan in close collaboration with program management. Defining messages, formats, and communication channels for participant recruitment, program promotion, and international visibility.
• Brand and corporate identity management: Ensuring the maintenance of a consistent corporate identity across all channels and communication materials according to the brand identity developed by IPDET (brand book and guidelines will be provided).

Content Development and Engagement

• Content creation and management: Creating and managing marketing materials, newsletters, and content for social media and the website with a focus on program visibility, participant, and alumni engagement.
• Social media campaigns: Designing and implementing campaigns, monitoring community interactions, and managing performance metrics to strengthen IPDET's online presence.

Community Building and Alumni Relations

• Community building initiatives: Planning and implementing community-building activities for online and on-site events, such as kick-off and closing events, networking meetings, and thematic exchange formats in collaboration with the program leader and the operational program manager.
• Alumni engagement: Strengthening IPDET's global alumni network by coordinating regular communication and alumni-oriented content (e.g., newsletters, social media groups). Promoting alumni participation in events and IPDET-related activities.

Website Management

• Website updates: Maintaining and updating the IPDET website (WordPress/Elementor) and ensuring accurate, user-friendly content that highlights upcoming programs and events.

Cooperation and External Relations

• Stakeholder engagement: Collaborating with GEI and international partners to align communication strategies. Creating promotional content to foster donor and partner interaction.
• Fundraising support: Assisting in the creation of communication materials for fundraising initiatives with a focus on engaging potential donors.

• Bachelor's degree in marketing, communication, public relations, or a related field (Master's preferred).
• 5–7 years of experience in marketing, communication, or public relations, preferably in the education or international context.
• Strong writing and editorial skills with an eye for detail.
• Knowledge of digital marketing tools, social media platforms, and website management (WordPress/Elementor).
• Excellent English skills, both written and spoken, are a must; good German skills are an advantage.
• Strong interpersonal skills and the ability to collaborate effectively with various stakeholders.
• Knowledge of SEO and analytics tools for performance tracking and optimization.
• Experience with Canva.

• A varied activity in a dynamic, international environment and a multidisciplinary team.
• Flexible working hours with the possibility to work partly from home.
• An attractive workplace in the city center near Bern main station.
• Employment according to cantonal guidelines.

For further information, please contact Dr. Marina Cracco ( marina.cracco@unibe.ch ), Training Coordinator, IPDET or Dr. Candice Morkel ( candice.morkel@unibe.ch ), Head of Program, IPDET.

Visit our websites:

llc.unibe.ch
www.ipdet.org

We look forward to receiving your complete application in electronic form (one PDF file) by September 25 at info.llc@unibe.ch . Subject: "Marketing & Communication Officer IPDET".

Interviews will take place in the mornings on October 13 and 14.