Consultant - Media & CRM (80-100%)

Profil

McDonald’s, the world’s largest restaurant chain, is an innovative and people-oriented company backed by a leading multinational brand. Currently, there are 184 McDonald’s restaurants in Switzerland, run by 41 independent entrepreneurs (franchisees).

Because our business is growing fast, we are looking for talented people to strengthen our main offices that provide support to all restaurants. To complement its Marketing department based in Crissier, McDonald’s Switzerland is looking to fill the role of :

Consultant - Media & CRM (80-100%)

In this role, you will own the annual media plan for McDonald’s Switzerland and drive day-to-day media excellence. You will lead media planning, manage the media agency to deliver against KPIs, and optimize investment to increase ROI year on year. You will own the ROMS programme, champion media innovation, and support the development of our performance marketing strategy. Working closely with marketing teams, you will act as a trusted advisor on all media-related initiatives.

Key Responsibilities

Media Planning & Leadership

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• Own and manage the day-to-day media plan across channels, including investment allocation, campaign performance, and SOV management
  
• Lead media channel strategy (OOH, AV, Radio) and present clear recommendations to senior stakeholders
  
• Act as the main point of contact for the media agency (OMD), ensuring delivery against KPIs and continuous optimization
  
• Support the Marketing Director in the development of the annual media plan and commercial trading agreements
  
• Oversee monthly performance reporting and media reconciliations
  

Stakeholder Management & Governance

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• Act as a trusted media advisor to marketing teams and senior leadership
  
• Represent media plans at Marketing Committee meetings and provide clear, insight-driven recommendations
  
• Apply audit findings and performance insights to drive ongoing improvement
  

ROMS (Return on Marketing Spend)

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• Lead the Switzerland ROMS programme in partnership with Annalect
  
• Translate ROMS insights into actionable optimizations and work with OMD to activate them
  
• Coordinate deep-dive analyses in collaboration with strategy and insights teams
  

Performance Marketing & Innovation

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• Champion performance marketing capabilities across digital, CRM, app acquisition, retention, and McDelivery
  
• Support the use of first-party customer data in media planning and decision-making
  
• Develop and lead a test-and-learn approach to continuously improve media effectiveness
  

Domaine d'activité

What You Need to be Successful:

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• Media expertise: At least 4 years of experience in media, either within a media agency or in-house as a brand media expert (experience in both is a plus)
  
• Media planning & performance: Strong understanding of media planning principles across channels, including digital KPIs, portfolio management, and ownership of a media calendar
  
• Analytical mindset: Experience working with ROMS / econometric models and translating insights into actionable optimizations
  
• Agency & project management: Proven ability to manage agency relationships and lead projects from briefing through delivery
  
• Strategic communicator: Excellent communication and presentation skills, with the ability to clearly influence stakeholders
  
• Market knowledge: Solid understanding of the Swiss media landscape and how to apply it to effective media strategies
  
• Self-starter & connector: Comfortable working autonomously, building strong relationships, and collaborating cross-functionally
  
• Languages: Fluent in English; French and/or German are strong assets
  

Nous offrons

With us, you get the following benefits:

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• Flexible working: the ability to work remotely to achieve the best possible balance between work and private life. Home Office is possible. Working hours are flexible in agreement with the leader, taking into account business and individual needs
  
• Mobility benefit associated with this position: company car or SBB season ticket or a travel allowance
  
• Bonus: a variable percentage based on performance and commercial results
  
• Active talent management: targeted engagement in personal learning and skills development, on-site, via e-learning, or on the lively campus of Hamburger University in London, Paris, and Munich
  
• Employee well-being: contributions to wellness activities
  
• Attractive discounts in our restaurants and food for employees
  
• Program packed with exclusive discounts on our partner platform, corporate benefits