Marketing Manager with a Focus on Online Marketing (100%)

Arosa

Key information

Publication date:20 August 2025
Workload:100%
Place of work:Arosa

Job summary

Join our dynamic team in Arosa, a vibrant destination in the mountains! Enjoy a creative work environment with great benefits.

Tasks

Manage product development within key focus areas.
Plan and execute diverse online marketing campaigns.
Oversee CRM data management and optimize newsletters.

Skills

Degree in Marketing & Communication with relevant experience.
Strong analytical skills and experience with Google Analytics.
Ability to manage projects and collaborate with teams.

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Description:

YOUR WORKPLACE IN THE MIDDLE OF THE MOUNTAINS

Arosa – THE versatile and innovative tourism destination in the Bündner mountains! We are committed daily to delighting regular guests, attracting new visitors to our destination, and exciting guests on site with an attractive leisure offer, unique events, and a state-of-the-art congress infrastructure. Would you also like to share your passion with us?

We are looking for support from November 1, 2025 or by arrangement as

Marketing Manager with a Focus on Online Marketing (100%)

Your area of responsibility:

Product management and further development within the existing focus topics
Campaign planning and implementation of various marketing activities
Online marketing and management of the website
Support and segmentation of CRM data, sending and optimization of newsletters
Planning, implementation, and optimization of digital performance campaigns
Creation, maintenance, and evaluation of web analyses and performance reports with Google Analytics and Looker Studio
Implementation of content marketing measures in close cooperation with the team
Independent project management as well as coordination of internal and external stakeholders

Requirements:

Training, further education, or studies in marketing & communication
Several years of relevant experience in digital marketing (Analytics, Tag Manager, Content Marketing, Meta Advertising, Google Ads)
Sound knowledge in the conception and evaluation of data-driven campaigns and reporting
Proficient in creating and maintaining dashboards (e.g., Looker Studio)
Practical experience in managing CRM and newsletter systems
Strong affinity for tourism, interest in the mountain world, and enjoyment of working in a dynamic environment in Arosa
High reliability, teamwork, and loyalty towards colleagues and the company
Resilience and commitment to maintaining an overview even in busy phases
Analytical thinking, strong affinity for numbers, and structured working style

We offer: