Head of User Market (80 – 100 %)

About the job

The Medienart Group is a dynamic, medium-sized company focused on print and online magazines. We are the publisher of well-known brands such as the largest independent cooking platform "le menu" as well as "annabelle", the strongest women's platform in Switzerland, and the magazine "Zeitlupe" for people with life experience, as well as "Gesundheit Sprechstunde", the magazine about medical questions and well-being. In addition to these publications, we also serve specialised industries with trade magazines such as "Phase 5", "domotech", "eTrends" and "Technische Rundschau". With around 75 employees at four locations (Aarau, Zurich, Baar and Bösingen), we are a creative and future-oriented employer.

We are looking to strengthen our team from 1 January 2027 or by arrangement with a motivated individual as

Head of User Market (80 – 100 %)

What you will do with us

• Strategic and operational management of the user market across all media brands and channels
• Professional and personnel management as well as promotion of a team of three employees
• Responsibility for acquiring, retaining and regaining subscribers as well as for the sustainable development of sales revenues
• Further development of our print and digital subscriptions, offer models, pricing strategies and promotions
• Management of the entire customer journey – from acquisition through onboarding and customer retention to reactivation
• Design, implementation and ongoing optimisation of target group-specific marketing and CRM measures
• Direct management of the Google Ads agency as well as control, evaluation and optimisation of the corresponding campaigns
• Development of strategy as well as planning and implementation of smaller events
• Analysis of relevant market, customer and usage data and derivation of concrete growth and optimisation measures
• Responsibility for budget, forecast, key figures and regular reporting to management
• Close collaboration with editorial teams, sales, digital and customer service
• Ongoing review and optimisation of internal processes to increase efficiency

We are not only looking for a leader but also a hands-on personality who actively gets involved and directly takes care of concrete measures and actions.

You bring with you

• Solid education or further training in marketing, business administration, media or communication – or a comparable qualification with relevant professional experience
• Several years of experience in the user market, subscription marketing, CRM, direct marketing or product management – ideally in a media or digital company or on the agency side
• Experience in designing, implementing and optimising marketing campaigns across digital and traditional channels
• Proven success in customer acquisition, customer retention and revenue development
• A good understanding of digital business models, customer journeys and user-centred offers
• Strong affinity for numbers and data as well as experience with CRM, analysis and marketing automation systems
• Strategic and entrepreneurial thinking combined with a pragmatic and implementation-oriented working style
• Strong communication skills, initiative and organisational talent
• A winning and decisive personality who enjoys working in a team and across departments

What we offer you

• A responsible key role with great scope for design
• The opportunity to actively further develop the user market and the business models of our media brands
• A diverse portfolio of established print and online brands
• A committed, collegial team and short decision-making paths
• Room for initiative, new ideas and their direct implementation
• Modern workplaces, flexible working hours and the possibility of home office
• Main workplace in Aarau; irregular presence and exchange at "annabelle" in Zurich
• Contemporary employment conditions and opportunities for personal development

We look forward to receiving your complete online application by 6 November 2026 to Ms Anita Rykart. Please let us know your possible starting date and your salary expectations.