FASHION, CELEBRITY & INFLUENCE SWITZERLAND - PR MANAGER

Chanel Switzerland is currently looking for a committed and self-motivated  

Fashion Celebrity & Influence PR Manager to develop and adapt the global fashion, celebrity, and Influence-PR strategy for Chanel Switzerland. 

ABOUT THE POSITION 

You lead the implementation of the global fashion PR, celebrity, and Influence-communication strategies and initiatives with the goal of achieving impactful and differentiated visibility among key target groups. In doing so, you translate the international strategy of the Global Head Office into a clear local annual roadmap that sets priorities and launches within a 360° fashion orchestration for collection launches. This strengthens the brand image, ensures effective and impactful visibility aligned with the house's core values, and supports local business goals. 

THE IMPACT YOU CREATE AND YOUR MAIN RESPONSIBILITIES 

• Comprehensive local PR strategy with media activation to ensure appropriate strategic messaging, maintain a consistent and high-quality brand identity, and create compelling narratives that highlight the brand's heritage and craftsmanship. 

• You build and maintain strong relationships with key media, influencers, and local celebrities, secure and manage the brand's presence at high-profile events to enhance visibility and prestige. In particular, you negotiate impactful editorial placements and endorsements in targeted media. You develop, adapt, and distribute press releases and press kits for product launches and corporate announcements, continuously monitor coverage, analyze, and report on visibility and impact. 

Art & Culture 

• You initiate, build, and strengthen relationships with key contacts in media, influence, and communities to foster collaborative partnerships. 

• You create a strategic roadmap for the coming years aligned with the global Art & Culture (A&C) goals. 

• You ensure strategic planning of A&C after exploring initiatives in Switzerland, initially focusing on Zurich to strengthen the brand in line with corporate values. 

Budget 

• You are involved in the fashion budgets ahead of budget meetings to ensure comprehensive understanding and seamless management of the PR fashion budget. 

• You oversee event planning, coordination, orchestration, and execution to enhance the brand experience. 

Flagship Store Opening in Zurich 

As part of the flagship opening, you are responsible for the PR strategy and implementation and serve as the main contact for PR activations. You ensure maximum visibility through the strategic involvement of celebrities, POIs, and influencers. In close collaboration with the fashion team, you monitor and coordinate all aspects of the experience and contribute to the creative direction of the event – including music/DJ selection, performances, travel planning, dinners, and opening party. 

Showroom Management 

• You are responsible for showroom management, including purchasing according to budgets and fashion prioritization. 

• You set up the collection, control inventory, and manage loans. 

Relations with Press, Celebrities, and Influencers 

• You maintain the most up-to-date press list for the brand and negotiate the most relevant and high-quality editorials; you develop a strong, relevant celebrity network for fashion that aligns with our image requirements. 

• You develop a relevant 'People of Influence' strategy and create a strong and loyal community for the brand. 

Regional PR Director Contact 

• You are the main contact for the Regional PR Director for Fashion PR Switzerland and report to the Swiss PR & Influence Director. 

• You communicate and/or align the PR strategy and perspective of Chanel Switzerland, provide analyses and up-to-date information on local PR activities/events. 

WHAT YOU BRING TO THE TEAM 

• You have 4+ years of experience in PR, ideally in the luxury industry and fashion. 

• You possess strong communication skills – both internal and external – with proven project management skills. 

• As an exceptional storyteller, author, and editor, you have a solid understanding of communication strategy, public relations, and social-media ecosystems. 

• German and English are mandatory, French is an advantage. 

• Full-time position based in Zurich, Switzerland