Marketing Manager Culinary Art 80-100%

HACO is an independent internationally active food producer. Many large and small brands around coffee, snacks, or culinary delicacies often contain HACO, which makes us very proud. We are the brand behind the brands and produce high-quality food.

To strengthen our marketing team at the Gümligen (near Bern) location, we are looking for a

Marketing Manager Culinary Art 80-100%

In this role, you report directly to the Head of Marketing & Corporate Development. As the central point for all matters concerning marketing and portfolio management, you will contribute your skills especially in the following areas:

• Market analysis and insights management: The world of culinary products is moving and we move with it. Recognize consumer trends early, anticipate market developments, and derive clear recommendations for action.
• Portfolio management: Do you like Excel or SAP? Perfect, because we expect you to regularly review and optimize your product portfolio.
• Innovation management: You enjoy regularly revising and expanding the pipeline based on your market and portfolio analyses.
• Writing concepts: You manage to package the insights gained from internal and external sources into relevant concepts and inspire our customers and their consumers.
• Strategy development: Together with an interdisciplinary team, we discuss where the greatest development opportunities lie for our "Culinary Art" business field and our culinary products. You help to develop and implement the corresponding strategies.
• Travel activity: We are where the consumers and customers of our customers are. Therefore, you are also open to visiting the markets relevant to us.

You are interested in food and the related disciplines. You can get excited about new things and like to carry this enthusiasm into the teams and to our customers. We are especially pleased if:

• You already have 3-5 years of experience in marketing and/or portfolio management, ideally in the food or FMCG sector.
• You bring a flair for innovation and consumer insights, as well as your solid understanding of portfolio management and life cycle management.
• You speak German and English, with any additional language being a plus.
• You enjoy working in interdisciplinary teams and like to lead by good example.
• You like managing projects, setting goals for yourself, and then achieving or even exceeding them.
• You have a market-oriented mindset, strategic thinking, and the conviction that we make a difference in the market through differentiation of our products.

What awaits you – Culinary meets Internationality

With us, you can expect more than just a job: You will become part of a traditional Swiss company with a genuine passion for culinary innovation and a strong focus on sustainability, quality, and customer proximity – both in the domestic market and in export business.

You work in a dynamic, interdisciplinary team that thinks openly, acts pragmatically, and always puts people at the center. Your ideas are welcome – and you will have the space to actively contribute, help shape, and develop further.

Together we bring enjoyable products to international plates – with taste, responsibility, and entrepreneurial spirit.

Your benefits at HACO

• Diverse development opportunities: Whether professional or personal – we specifically promote further training, internal development steps, and new perspectives.
• Flexible working hours & home office options: For a healthy work-life balance and individual life models.
• Very good accessibility: Our location is well connected by car and public transport.
• Culinary enjoyment on site: You benefit from our staff restaurant with fresh, healthy meals at fair prices – from our own production.
• Open corporate culture: People matter to us – we live a "you" culture, promote cross-departmental collaboration, and maintain a respectful interaction.
• International environment: You work closely with partners and customers from various countries and cultures.
• Sustainability & responsibility: We actively commit to environmentally friendly processes, resource conservation, and social responsibility.
• Attractive additional benefits: From shopping discounts to sports offers – we offer you more than just a salary.

Do you feel addressed? Ms. Priska Brechbühl, Head of HR, will gladly receive your complete application.

Do you have any questions? Then Mr. Lukas Bucheli, Head Marketing & Corporate Development, is happy to assist you.